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Hong Kong Baptist University

JS2180

Bachelor of Business Administration - Marketing Concentration 工商管理學士 - 市場學專修

BBA(MKTG)

Short Description

The Bachelor of Business Administration(Hons) Programme (Marketing Concentration) nurtures students to become competitive and ethical business leaders in the global marketplace. We emphasise the linkage between theory and practice by connecting students with the industry. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience through various activities including seminars, field studies, internships, service learning, etc. The department aims at realising students’ conceptual ability to resolve marketing problems and contribute to the well-being of the society.

Career Opportunities

Graduates can develop careers in advertising, brand management, digital marketing, event marketing, marketing research, product management, public relations, retailing, and sales management.

Additional graduation options include a Double Concentration within the BBA, or a Minor in a non-business discipline.

Remarks:

Students may have the option of taking an integrated programme by extending their undergraduate study by one year, leading to the award of a bachelor's degree in that Major plus a Diploma in Education.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote 3

- Subject to fulfilling the interview selection criteria set by the School of Business, applicants who select this programme as Band A choice may be selected for interview.

Note:

This programme will consider the following subjects as unspecified elective subject:

a. Extended Part of Mathematics (Module 1 or Module 2);

b. Other Language subjects at Grade E or above.

Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
ENGLISH LANGUAGENote2 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 1 SUBJECTNote3 2

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University are listed in the website: http://ar.hkbu.edu.hk/admissions/jupas

Note 2: Equivalences to Level 3 in English are listed in the website:
http://ar.hkbu.edu.hk/admissions/jupas

Note 3: The Elective Subject can be any HKDSE Category A elective subjects excluding Extended Part of Mathematics (Module 1 or Module 2). Some of the Programmes will consider Extended Part of Mathematics (Module 1 or Module 2), HKDSE Category B subjects (Applied Learning) or 
Category C subjects (Other Languages) as unspecified elective subjects. Please refer to the programme admissions requirements of individual programmes for details.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

For 2018 entry, we accept repeat results and will count the best results for meeting our entrance requirements and for the calculation of admission scores. The arrangement for 2019 entry and onwards is subject to confirmation after a review of the experience in the former exercises.

First Year Tuition Fee

HK$ 42,100

Contacts

Admissions Section

Email: 334jupas@hkbu.edu.hk

Tel: 3411 2200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2017 441 626 1043 1378 981 4469

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2017 18 2 1 1 0 22