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Hong Kong Baptist University

JS2310

Bachelor of Communication 傳理學學士

BCOMM

Short Description

The Bachelor of Communication(Hons) Programme offers a variety of ways to explore the exciting field of communication, and equips graduates with the skills required to embark on stimulating and meaningful careers, postgraduate studies, or both.  All programmes are designed in the spirit of the University's tradition of "whole-person education", and about half of the units in every programme are devoted to General Education (GE) courses or free elective courses.  Students spend the first year of the four-year programme mainly covering required GE courses, and four School core courses.  Students will opt for Majors and Concentrations in Year 1 and Year 2 respectively. The Majors available in the 4-year curriculum are listed below:

The Film Major offers a unique integration of two Concentrations - Animation and Media Arts Concentration* and Film and Television Concentration - to equip students with the knowledge required to develop careers in the creative industries, such as audio-visual production, digital animation, interactive gaming, visual design and media- or arts-related administration.  Film and Television Concentration provides broad training in film, video and television, with attention to relevant areas of theory, history, and practice. 

*Animation and Media Arts Concentration will not join broad-based admissions. It has adopted programme-based admission since academic year of 2017. For admission of Film Major - Animation and Media Arts Concentration, please refer to the programme JS2320.  

The Journalism Major offers four Concentrations: Chinese Journalism, Data and Media Communication, Financial Journalism and International Journalism.

Chinese Journalism Concentration provides a professional education for students to work in local media.  Broadcast Journalism will be offered as a stream under Chinese Journalism.  Chinese writing skills and analytical skills are the core of the programme.  Communication skills in Cantonese/ Mandarin are important too.

Data and Media Communication Concentration provides students with the cutting-edge interdisciplinary knowledge and skills in data and media communication needed for the changing landscape of today's media industries.  Students are equipped with essential skills of data journalism, including news gathering, investigative reporting, data-driven storytelling and news visualisation. 

Financial Journalism Concentration provides a professional education for students who wish to work for print and broadcast media, specialising in business news reporting.  Courses in economics and finance, specially designed for financial journalists, will be provided.

International Journalism Concentration prepares students for the important tasks of telling Hong Kong about the world and the world about Hong Kong.  English skills are the core of the programme.  Apart from print journalism, students are introduced to the techniques and requirements of broadcast and web based news.  Theoretical courses in international comparisons and global news will be provided.

The Public Relations and Advertising Major offers three Concentrations: Advertising and Branding Concentration, Organizational Communication Concentration and Public Relations Concentration.

Advertising and Branding Concentration prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotions.

Organizational Communication Concentration offers training in knowledge integration and creation, the development of expressive and analytical skills, critical thinking, team building, as well as decision-making and problem-solving ability.

Students of Public Relations Concentration will acquire both the critical understanding and relevant skills to develop successful careers in corporate communication, public affairs, social responsibility, media relations, crisis communication and digital PR across different sectors (i.e. business, government and non-profit).

Career Opportunities

Career prospects for graduates of the Film Major include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, IT, education, publishing, corporate communication, arts and media administration and management.

Many graduates of Journalism Major become reporters, editors, correspondents and producers in print, electronic and online media.  Others move into related fields such as public relations, marketing, business and commerce, government service and education.  Some pursue further studies in Hong Kong or overseas.  We have a good number of winners of prestigious media awards and scholarships for postgraduate studies abroad.

Graduates of Public Relations and Advertising Major are prepared to take up jobs in public relations firms and advertising agencies, and they are expected to become well-rounded leaders in various fields of communication. The programme has over 1,000 alumni engaging in managerial and executive levels in advertising agencies, public relations firms, business, non-profit making organizations and internet companies.

Remarks:
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Programme Website

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote 3

- Good results in Chinese Language and English Language are preferred.

- High choice banding in JUPAS application is preferred.

Note:

1) One of the elective subjects must be Category A subject.

2) This Programme will consider the following subjects as unspecified elective subjects:

    a) Extended Part of Mathematics (Module 1 or Module 2);

    b) Other Language subjects at Grade E or above;

    c) The qualification "Attained with Distinction 1" in subjects in Applied Learning listed in the following website:
        http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html

Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
ENGLISH LANGUAGENote2 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 1 SUBJECTNote3 2

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University are listed in the website: http://ar.hkbu.edu.hk/admissions/jupas

Note 2: Equivalences to Level 3 in English are listed in the website:
http://ar.hkbu.edu.hk/admissions/jupas

Note 3: The Elective Subject can be any HKDSE Category A elective subjects excluding Extended Part of Mathematics (Module 1 or Module 2). Some of the Programmes will consider Extended Part of Mathematics (Module 1 or Module 2), HKDSE Category B subjects (Applied Learning) or 
Category C subjects (Other Languages) as unspecified elective subjects. Please refer to the programme admissions requirements of individual programmes for details.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

For 2018 entry, we accept repeat results and will count the best results for meeting our entrance requirements and for the calculation of admission scores. The arrangement for 2019 entry and onwards is subject to confirmation after a review of the experience in the former exercises.

First Year Tuition Fee

HK$ 42,100

Contacts

Admissions Section

Email: 334jupas@hkbu.edu.hk

Tel: 3411 2200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2017 867 845 1428 1834 1437 6411
2016 1139 1000 1679 2192 1751 7761
2015 1024 1182 2110 2897 2486 9699
2014 1056 1165 2152 3294 2670 10337
2013 1239 1354 2511 3699 3133 11936
2012 1544 1529 2843 4102 3701 13719

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2017 70 1 0 0 0 71
2016 117 0 2 1 0 120
2015 143 0 0 1 0 144
2014 132 3 3 3 0 141
2013 131 3 1 0 0 135
2012 127 2 1 4 2 136