Hong Kong Metropolitan University
Hong Kong Metropolitan University
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JS9266
Bachelor of Business Administration with Honours in Marketing 市場學榮譽工商管理學士
BBA(Hons)Mkt
Short Description
The programme aims to prepare students for careers in marketing communications and management, advertising, and public relations. Beyond traditional marketing knowledge, the programme will also look into local and international trends in digital marketing, including the applications of artificial intelligence and big data in e-retailing and marketing research and analytics. Graduates would be equipped with the professional knowledge and training necessary to make strategic and effective marketing decisions in the fast-growing commercial world.
Remarks:
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Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTS | 2 |
Applicants with previous HKDSE subject result of A040 ‘Liberal Studies’ will be used as the alternative of the core subject requirement of A045 ‘Citizenship and Social Development’.
- Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above can be considered as elective subjects, and up to 2 Applied Learning subjects (excluding Applied Learning Chinese) will be recognized as electives.
- Mathematics Extended Part (i.e. Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with best result will be taken into consideration.
- Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
- ‘Attained’ or above in HKDSE Category B (Applied Learning Chinese); or
- Grade E or above in GCE (A-Level / AS-Level / O-Level) Chinese ; or
- Grade E / Grade 3 or above in GCSE / IGCSE Chinese
For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details. - In addition to the General Entrance Requirements, individual programme may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection. Please refer to the ‘Programme-specific subject requirements’ for details or click here.
- The University accepts combined results of HKDSE examination. The best results will be considered for meeting the entrance requirements and for the calculation of admission scores.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
HKMU will consider the best grade attained for a particular subject from any sittings of HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.
First Year Tuition FeeUpdated
HK$ 94,130
Estimated Programme Fees
1st year: HK$94,130
Whole Programme: HK$376,520
Estimated Programme Fees after deducting NMTSS subsidy (HK$34,390/year), if applicable
1st year: HK$59,740
Whole Programme: HK$238,960
Remarks:
- The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable.
- Non-local students will be charged at a higher rate.
- There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme have not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2025/26 to 2027/28 (or 2028/29) academic year, into account.
- Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit https://www.cspe.edu.hk/en/nmt/.
- The NMTSS subsidy amount of HK$34,390/year set out above is for the 2024/25 academic year (AY).
- A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval.
- Only local students are eligible for subsidy under NMTSS.
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2023 | 167 | 313 | 420 | 512 | 597 | 2009 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2023 | 32 | 16 | 6 | 5 | 4 | 63 |