Skip to content
Start Main Content

Hong Kong Baptist University

JS2320

Bachelor of Communication in Film (Animation and Media Arts Concentration) 傳理學學士 - 電影主修 - 動畫及媒體藝術專修

BCOMM(AMA)

Short Description

The Animation and Media Arts Concentration offers a comprehensive curriculum of animation and media arts, with a focus on digital animation. The curriculum comprises foundational courses in storytelling, visual arts and creative thinking, as well as advanced courses in digital animation. Students can also choose to specialise in selected areas such as interactive media, game and graphic design through a wide range of advanced level courses.

It adopts programme-based admission. Potential candidates will be invited for interview in individual/ group format. They are required to present their portfolios during the interview. The portfolios should be in digital format and demonstrate candidates’ potential in creativity, visual and design literacy, animation and/or game design.

Unique Features 

The Animation and Media Arts Concentration equips students with the knowledge required to develop careers in the creative industries, such as film and television production, digital animation and media – or arts-related administration. It also provides theoretical training in visual media and creativity, with an emphasis on digital animation and interactivity. 

Student Learning Experiences

Film and Animation Festival Tours
The Academy of Film organises a series of Film and Animation Festival Tours to enhance students’ competitive edge and their international/ global exposure such as Sitges International Fantastic Film Festival (Barcelona, Spain), Busan International Film (Korea), Toronto Reel Asian International Film Festival (Toronto), Far East Film Festival (Udine, Italy), Bucheon International Fantastic Film Festival (Korea) etc. 

Internship
Students are encouraged to undertake a non-graded and zero-unit professional internship during their study. The company such as TVB, Cable TV, RTHK, animation & visual effect studio, corporate communication division, graphic design house, advertising agency, production house, etc. will provide internship opportunities (subject to availability) to students.

Career Opportunities

Career prospects for graduates include creative content industries, such as network TV, film, broadcasting, cable TV, multimedia, animation, online and interactive application development, visual and creative communication, and other sectors involved in the use of electronic image-sound media, such as public relations and advertising, I.T. education, publishing, corporate communication, arts and media administration and management.

Remarks:


Programme Website

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
Notes for elective subjects:

1) One of the electives must be any Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2);

2) The other elective can be any of the following subjects:
a) Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);
b) Related Applied Learning subjects (with "Attained with Distinction (I)" or above) listed in the following website:
http://www.comm.hkbu.edu.hk/admission/en/elective_subjects.html;
c) Other Language subjects at Grade E or above. 

Remarks on other requirements:

1) Good results in Chinese Language and English Language subjects are preferred.

2) High choice banding in JUPAS application is preferred.

3) Candidates may be required to attend an interview. Candidates are required to present their portfolios during the interview. They do not need to submit their portfolios before/after the interview. 

4) Candidates should prepare their portfolios in digital format for the ease of presentation. Portfolios should demonstrate candidates' potential in creativity, visual and design literacy, animation and/or game design.
Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
ENGLISH LANGUAGENote2 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote3 3

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University are listed in the website: http://admissions.hkbu.edu.hk/ug/jupas

Note 2: Equivalences to Level 3 in English are listed in the website:
http://admissions.hkbu.edu.hk/ug/jupas

Note 3:

  • The elective subjects must be Category A subjects (unless specified) excluding Extended Part of Mathematics (Module 1 or Module 2).
  • Individual programmes may consider Extended Part of Mathematics (Module 1 or Module 2), Category B subjects (Applied Learning) and/or Category C subjects (Other Languages) for fulfillment of elective requirement. Please refer to the programme entrance requirements of individual programmes for details.

Remarks on admissions score: Individual programme would adopt different score formulae for calculating applicants’ admissions scores. Please refer to the following link for the updated score calculation and subject weights of our programmes for 2021 entry: http://admissions.hkbu.edu.hk/ug/dse_weighting.


First Year Tuition Fee

HK$ 42,100

Contacts

Admissions Office

Email: 334JUPAS@hkbu.edu.hk

Tel: 3411 2200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2020 550 571 737 736 546 3140
2019 698 780 945 1022 739 4184
2018 705 691 956 1073 746 4171
2017 554 597 857 944 667 3619

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2020 14 0 0 0 0 14
2019 16 0 0 0 0 16
2018 22 0 0 0 0 22
2017 16 0 0 0 0 16