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The Open University of Hong Kong


Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士


Short Description

The programme aims to provide students with an in-depth education and training in media art for the advertising industry. Media skills, creative thinking and critical aesthetics are emphasized. Core subjects will cover areas in advertising practice; media design and communication study. Facilities include a photography studio, a digital darkroom, a film/TV production studio, a film editing laboratory, an animation studio, a sound recording studio, a surround sound mixing studio and an art studio.

With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, publishing and mass media, museum, gallery and exhibition venue, film/TV production, and media education.  Opportunities for postgraduate studies are available in Hong Kong and abroad.



  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
Core Subjects Minimum Level
Elective Subject(s) Minimum Level
One of the following elective subjects:
  1. HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above will be considered as elective subjects.

  2. Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
    • HKDSE Applied Learning Chinese: Attained  
    • GCE (A-Level /AS-Level) Chinese: Grade E or above  
    • GCE (O-Level)/ GCSE/ IGCSE Chinese: Grade E or above

    For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details.

  3. Some programmes may give higher weighting or preference for certain elective subjects in admission selection.  Please refer to the ‘Programme Information’ for details or click here.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

The University will calculate the best grades attained by an applicant from the most current two sittings of HKDSE taken by the applicant.  There is no grade penalty for multiple sittings.

First Year Tuition FeeUpdated

HK$ 74,990

Estimated Programme Fees:
First year: HK$74,990
Whole Programme: HK$299,960

Estimated Programme Fees after deduction of the Government’s non-means-tested subsidy in the amount of HK$30,800 per year, if applicable:

First year: HK$44,190
Whole Programme: HK$176,760


  1. The estimated composite tuition/programme fees listed above are for reference only. The rate is subject to approval. Tuition fees are charged according to the number of course credits taken by a student. A student will normally take 40 credits in an academic year.
  2. The composite tuition/programme fees listed above have included laboratory/ practicum/ immersion course fee, etc., if applicable.
  3. Students, who fulfilled the stipulated requirements set by the Education Bureau, are eligible for the Government’s non-means-tested (NMT) annual subsidy. For details of the scheme and eligibility, please visit
  4. A student’s eligibility for the NMT subsidy and the subsidy amount (HK$30,800) allocated in an academic year is subject to EDB’s final discretion.


Dr. Sunny Lam


Tel: 31202488

Ms. Janet Lau


Tel: 31202505


Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2017 523 867 1066 1136 1237 4829
2016 579 1069 1290 1447 1449 5834
2015 1133 1510 1758 1819 1839 8059
2014 1350 1915 1970 1946 2039 9220
2013 832 1293 1780 1956 1957 7818

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2017 104 73 56 52 53 338
2016 135 127 98 25 0 385
2015 195 5 0 0 0 200
2014 165 0 0 0 0 165
2013 93 67 0 0 0 160