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The Open University of Hong Kong


Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士


Short Description

The programme aims to provide students with an in-depth education and training in media art for the advertising industry. Media skills, creative thinking and critical aesthetics are emphasized. Core subjects will cover areas in advertising practice; media design and communication study. Facilities include a photography studio, a digital darkroom, a film/TV production studio, a film editing laboratory, an animation studio, a sound recording studio, a surround sound mixing studio and an art studio.

With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, publishing and mass media, museum, gallery and exhibition venue, film/TV production, and media education.  Opportunities for postgraduate studies are available in Hong Kong and abroad.



  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
Core Subjects Minimum Level
Elective Subject(s) Minimum Level
One of the following elective subjects:
  1. HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above will be considered as elective subjects.

  2. Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
    • ‘Attained’ or above in HKDSE Applied Learning Chinese
    • Grade E or above in GCE (A-Level / AS-Level / O-Level) Chinese
    • Grade E / Grade 3 or above in GCSE / IGCSE Chinese   
    For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details.

  3. Some programmes may give higher weighting or preference for certain elective subjects in admission selection.  Please refer to the ‘Programme Information’ for details or click here.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

OUHK will consider the best grade attained for a particular subject from any sittings of HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.

First Year Tuition FeeUpdated

HK$ 77,880

Estimated Programme Fees
1st year: HK$77,880
Whole Programme: HK$311,520

Estimated Programme Fees after deducting NMTSS subsidy (HK$32,100/year), if applicable
1st year: HK$45,780
Whole Programme: HK$183,120


  1. The estimated composite tuition/programme fees listed above are subject to the University’s approval and for reference only. Tuition fees are charged according to the number of course credits taken by a student. A student will normally take 40 credits in an academic year. Non-local students will be charged at a higher rate.
  2. The composite tuition/programme fees listed above have included laboratory/ practicum/ immersion course fees, etc., if applicable.
  3. There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme has not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2021/22 to 2023/24 (or 2024/25) academic year, into account.
  4. Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit
  5. A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval. The annual subsidy amount of NMTSS for the 2020/21 academic year is HK$32,100.
  6. Only local students are eligible for subsidy under NMTSS.



Dr. Sunny Lam


Tel: 31202488

Dr. Janet Lau


Tel: 31202505


Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2019 543 779 952 1109 1104 4487
2018 653 838 1071 1120 1131 4813
2017 523 867 1066 1136 1237 4829
2016 579 1069 1290 1447 1449 5834
2015 1133 1510 1758 1819 1839 8059
2014 1350 1915 1970 1946 2039 9220
2013 832 1293 1780 1956 1957 7818

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2019 75 55 37 30 32 229
2018 125 70 58 78 54 385
2017 104 73 56 52 53 338
2016 135 127 98 25 0 385
2015 195 5 0 0 0 200
2014 165 0 0 0 0 165
2013 93 67 0 0 0 160