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The Hong Kong Polytechnic University

JS3894

BBA (Hons) in Marketing 市場學(榮譽)工商管理學士學位

MARKETING

Short Description

This programme provides students with:

  • A well-rounded business education;
  • Competence in the analysis, planning, implementation and control of marketing decisions;
  • Analytical ability and research competence;
  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;
  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and 
  • Literacy in the use of information systems and technology that is relevant to marketing.

Remarks:

  • This programme is offered within the BBA(Hons) Scheme.
  • All BBA(Hons) students must complete a work placement during their studies, either in the summer or during semester time. The Department provides assistance in finding suitable placements.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
There is no compulsory subject requirement. Preferred subjects with the highest weighting for admission score calculation include:
  • English; and
  • Mathematics.
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Flexibilities on admission selection are available as follows:

  1. Individual Broad Disciplines (BDs) / degree programmes will accept one relevant Applied Learning (ApL) subject for meeting the entrance requirements. An attainment at Attained with Distinction (I) level or above / Attained with Distinction (obtained in 2017 or before) is required.
  2. Other Language subjects (i.e. Category C) offered in the HKDSE Examination will be accepted as elective subjects. Grade E or above is required.
  3. If students have taken both M1 and M2, they will only be considered as one subject and the best grade will be taken into consideration during admission selection.
  4. Students endorsed by schools for meeting EDB’s specified circumstances and having achieved the required grade in Chinese in one of the following examinations will be regarded as obtaining a Level 3 in HKDSE Chinese for meeting our entrance requirements:
    Exam                      Level                      Min. Grade            
    GCE O-Level C
    GCSE N/A C
    IGCSE N/A C
    HKDSE ApL(C) N/A Attained
    GCE A-Level E
    GCE AS-Level E
  5. No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.
  6. There is no compulsory subject requirement for our programmes. Preferred subjects, if applicable, are listed in the 'Entrance Requirements & Subject Weightings' section of individual programme entries. Satisfactory performance in preferred subjects will have a positive influence on admission selection. However, applicants who have not taken the preferred subjects will still be considered for admission but they may need to take relevant underpinning subjects after admission to PolyU.
  7. For admission to the BSc(Hons) in Nursing and BSc(Hons) in Mental Health Nursing, students must have Level 3 or above in at least two HKDSE elective subjects from Category A. Please refer to www.hkeaa.edu.hk/en/hkdse/assessment/subject_information/ for details of the HKDSE subject categories.
  8. The study places offered by PolyU through JUPAS are intended primarily for admission of local school leavers. Applicants who are studying a programme or have attained qualifications at the same or above level as the programmes for which they are applying will be considered on a case-by-case basis.
  9. Please note that local and non-local applicants are considered under different admission routes with different intake quotas. Non-local JUPAS applicants seeking admission on the basis of HKDSE results will be considered in competition with other non-local applicants holding various international qualifications. Please click here for details on the admission requirements for non-local applicants.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.

First Year Tuition Fee

HK$ 42,100

Contacts

General Office of the Department of Management and Marketing

Email: mm.dept@polyu.edu.hk

Tel: 2766 7114 / 2766 7370

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2018 823 1079 1656 1892 1175 6625
2017 531 845 1530 1927 1342 6175
2016 793 1158 2036 2591 1604 8182
2015 750 1462 2657 3348 2091 10308
2014 706 1292 2632 3596 2567 10793
2013 926 1549 3031 4015 2656 12177
2012 549 1034 2279 3966 2975 10803

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2018 36 3 0 0 0 39
2017 31 2 5 4 1 43
2016 34 4 0 0 0 38
2015 38 2 2 0 0 42
2014 32 3 3 2 0 40
2013 38 2 0 0 0 40
2012 28 10 7 3 1 49
Footnote(s)
(1) As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.