The Open University of Hong Kong
The Open University of Hong Kong
JS9016
Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士
BA(Hons)CreAd&MediaDesig
Short Description
The programme aims to provide students with an in-depth education and training in strategic communications, digital advertising, media design, copywriting, and branding and campaign planning. Media skills, creative thinking and communication design are emphasized. In addition to professional facilities such as photography studio, film/TV production studio, sound recording studio, video editing and design laboratories, and art studio, the programme is taught by scholars and experts of media and advertising fields to equip students with the latest practical knowledge for creative careers.
With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, digital and interactive media, strategic planning, art gallery and museum, film/TV production, and media education. Opportunities for postgraduate studies are available in Hong Kong and abroad.
Remarks:
-
Programme Website
RequirementsUpdated
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| LIBERAL STUDIES | 2 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| One of the following elective subjects: | |
| ANY 1 SUBJECT | 2 |
- Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above can be counted as elective subjects.
- Mathematics Extended Part (i.e. Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with best result will be taken into consideration.
- Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
- ‘Attained’ or above in HKDSE Applied Learning Chinese
- Grade E or above in GCE (A-Level / AS-Level / O-Level) Chinese
- Grade E / Grade 3 or above in GCSE / IGCSE Chinese
- ‘Attained’ or above in HKDSE Applied Learning Chinese
- In addition to the General Entrance Requirements, individual programme may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection. Please refer to the ‘Programme-specific subject requirements’ for details or click here.
- The University accepts combined results of HKDSE examination. The best results will be counted for meeting the entrance requirements and for the calculation of admissions scores.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
OUHK will consider the best grade attained for a particular subject from any sittings of HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.
First Year Tuition FeeUpdated
HK$ 80,120
Estimated Programme Fees
1st year: HK$80,120
Whole Programme: HK$320,480
Estimated Programme Fees after deducting NMTSS subsidy (HK$33,100/year), if applicable
1st year: HK$47,020
Whole Programme: HK$188,080
Remarks:
- The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable.
- Non-local students will be charged at a higher rate.
- There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme has not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2022/23 to 2024/25 (or 2025/26) academic year, into account.
- Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit http://www.cspe.edu.hk/nmtss.
- The NMTSS subsidy amount of HK$33,100/year set out above is for the 2021/22 academic year (AY).
- A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval.
- Only local students are eligible for subsidy under NMTSS.
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2020 | 480 | 685 | 862 | 885 | 866 | 3778 |
| 2019 | 543 | 779 | 952 | 1109 | 1104 | 4487 |
| 2018 | 653 | 838 | 1071 | 1120 | 1131 | 4813 |
| 2017 | 523 | 867 | 1066 | 1136 | 1237 | 4829 |
| 2016 | 579 | 1069 | 1290 | 1447 | 1449 | 5834 |
| 2015 | 1133 | 1510 | 1758 | 1819 | 1839 | 8059 |
| 2014 | 1350 | 1915 | 1970 | 1946 | 2039 | 9220 |
| 2013 | 832 | 1293 | 1780 | 1956 | 1957 | 7818 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2020 | 81 | 42 | 24 | 31 | 21 | 199 |
| 2019 | 75 | 55 | 37 | 30 | 32 | 229 |
| 2018 | 125 | 70 | 58 | 78 | 54 | 385 |
| 2017 | 104 | 73 | 56 | 52 | 53 | 338 |
| 2016 | 135 | 127 | 98 | 25 | 0 | 385 |
| 2015 | 195 | 5 | 0 | 0 | 0 | 200 |
| 2014 | 165 | 0 | 0 | 0 | 0 | 165 |
| 2013 | 93 | 67 | 0 | 0 | 0 | 160 |