The Open University of Hong Kong
The Open University of Hong Kong
JS9016
Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士
BA(Hons)CreAd&MediaDesig
Short Description
The programme aims to provide students with an in-depth education and training in media art for the advertising industry. Media skills, creative thinking and critical aesthetics are emphasized. Core subjects will cover areas in advertising practice; media design and communication study. Facilities include a photography studio, a digital darkroom, a film/TV production studio, a film editing laboratory, an animation studio, a sound recording studio, a surround sound mixing studio and an art studio.
With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, publishing and mass media, museum, gallery and exhibition venue, film/TV production, and media education. Opportunities for postgraduate studies are available in Hong Kong and abroad.
Remarks:
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Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| ENGLISH LANGUAGE | 3 |
| LIBERAL STUDIES | 2 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| One of the following elective subjects: | |
| ANY 1 SUBJECT | 2 |
- HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above will be considered as elective subjects.
- Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
- HKDSE Applied Learning Chinese: Attained
- GCE (A-Level /AS-Level) Chinese: Grade E or above
- GCE (O-Level)/ GCSE/ IGCSE Chinese: Grade E or above
- Some programmes may give higher weighting or preference for certain elective subjects in admission selection. Please refer to the ‘Programme Information’ for details or click here.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
The University will calculate the best grades attained by an applicant from the most current two sittings of HKDSE taken by the applicant. There is no grade penalty for multiple sittings.
First Year Tuition Fee
HK$ 76,115
Estimated Programme Fees
1st year: HK$76,115
Whole Programme: HK$316,068
Estimated Programme Fees after deducting NMTSS subsidy (HK$30,800/year), if applicable
1st year: HK$45,315
Whole Programme: HK$192,868
Remark
- The estimated composite tuition/programme fees listed above are for reference only. The rate is subject to approval. Tuition fees are charged according to the number of course credits taken by a student. A student will normally take 40 credits in an academic year.
- The composite tuition/programme fees listed above have included laboratory/ practicum/ immersion course fee, etc., if applicable.
- The estimated composite tuition/programme fee for the whole programme has taken the Composite Consumer Price Index (CCPI) projected by OUHK for the second to fourth year, i.e. 2020/21 to 2022/23, into account but the annual adjustment of tuition fee will be capped at the actual CCPI to be announced by the Government or the CCPI projected by the University, whichever is lower.
- Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit http://www.cspe.edu.hk/nmtss
- A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval. The annual subsidy amount of NMTSS for the 2018/19 academic year is HK$30,800. The annual subsidy amount for the 2019/20 academic year will be announced by the Government later.
- Only local students are eligible for subsidy under NMTSS.
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2018 | 653 | 838 | 1071 | 1120 | 1131 | 4813 |
| 2017 | 523 | 867 | 1066 | 1136 | 1237 | 4829 |
| 2016 | 579 | 1069 | 1290 | 1447 | 1449 | 5834 |
| 2015 | 1133 | 1510 | 1758 | 1819 | 1839 | 8059 |
| 2014 | 1350 | 1915 | 1970 | 1946 | 2039 | 9220 |
| 2013 | 832 | 1293 | 1780 | 1956 | 1957 | 7818 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2018 | 125 | 70 | 58 | 78 | 54 | 385 |
| 2017 | 104 | 73 | 56 | 52 | 53 | 338 |
| 2016 | 135 | 127 | 98 | 25 | 0 | 385 |
| 2015 | 195 | 5 | 0 | 0 | 0 | 200 |
| 2014 | 165 | 0 | 0 | 0 | 0 | 165 |
| 2013 | 93 | 67 | 0 | 0 | 0 | 160 |