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The Open University of Hong Kong

JS9016

Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士

BA(Hons)CreAd&MediaDesig

Short Description

The programme aims to provide students with an in-depth education and training in strategic communications, digital advertising, media design, copywriting, and branding and campaign planning. Media skills, creative thinking and communication design are emphasized. In addition to professional facilities such as photography studio, film/TV production studio, sound recording studio, video editing and design laboratories, and art studio, the programme is taught by scholars and experts of media and advertising fields to equip students with the latest practical knowledge for creative careers.

With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, digital and interactive media, strategic planning, art gallery and museum, film/TV production, and media education. Opportunities for postgraduate studies are available in Hong Kong and abroad.

Remarks:
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RequirementsUpdated

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
One of the following elective subjects:
ANY 1 SUBJECT 2
  1. Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above can be counted as elective subjects.

  2. Mathematics Extended Part (i.e. Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with best result will be taken into consideration.

  3. Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
    • ‘Attained’ or above in HKDSE Applied Learning Chinese
    • Grade E or above in GCE (A-Level / AS-Level / O-Level) Chinese
    • Grade E / Grade 3 or above in GCSE / IGCSE Chinese   
    For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details.

  4. In addition to the General Entrance Requirements, individual programme may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection.  Please refer to the ‘Programme-specific subject requirements’ for details or click here.

  5. The University accepts combined results of HKDSE examination. The best results will be counted for meeting the entrance requirements and for the calculation of admissions scores.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

OUHK will consider the best grade attained for a particular subject from any sittings of HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.

First Year Tuition FeeUpdated

HK$ 80,120

Estimated Programme Fees
1st year: HK$80,120
Whole Programme: HK$320,480

Estimated Programme Fees after deducting NMTSS subsidy (HK$33,100/year), if applicable
1st year: HK$47,020
Whole Programme: HK$188,080

Remarks:

  1. The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable.
  2. Non-local students will be charged at a higher rate.
  3. There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme has not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2022/23 to 2024/25 (or 2025/26) academic year, into account.
  4. Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit http://www.cspe.edu.hk/nmtss.
  5. The NMTSS subsidy amount of HK$33,100/year set out above is for the 2021/22 academic year (AY).
  6. A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval.
  7. Only local students are eligible for subsidy under NMTSS.

Contacts

Ms. Janet Lau

Email: jmylau@ouhk.edu.hk

Tel: 31202505

Dr. Vicky Ho

Email: wikho@ouhk.edu.hk

Tel: 31202516

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2020 480 685 862 885 866 3778
2019 543 779 952 1109 1104 4487
2018 653 838 1071 1120 1131 4813
2017 523 867 1066 1136 1237 4829
2016 579 1069 1290 1447 1449 5834
2015 1133 1510 1758 1819 1839 8059
2014 1350 1915 1970 1946 2039 9220
2013 832 1293 1780 1956 1957 7818

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2020 81 42 24 31 21 199
2019 75 55 37 30 32 229
2018 125 70 58 78 54 385
2017 104 73 56 52 53 338
2016 135 127 98 25 0 385
2015 195 5 0 0 0 200
2014 165 0 0 0 0 165
2013 93 67 0 0 0 160