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City University of Hong Kong

JS1007

BBA Marketing 工商管理學士(市場營銷)

BBAMKT

Short Description

The Department of Marketing aspires to be internationally recognised as a leading academic force in training future marketing professionals in the Asia-Pacific region. The Department offers practice-orientated education using interactive teaching strategies. The Bachelor of Business Administration programme aims to equip student with state-of-the-art knowledge and skills in marketing in the Internet age and to enhance students’ international exposure in the globalised world. The Department has the following distinctive features:

  • we are student and learning centred;
  • we focus on professional excellence;
  • we emphasise both breadth (regional and global knowledge, language proficiency, communication skills, interactive digital media knowledge and creative thinking) and depth (problem-solving capability, subject-area knowledge and effective decision-making tools) in marketing education;
  • we care about the whole person development of our students; and
  • we aim to develop mature and all-round business professionals with exposure to other disciplines and with a strong sense of social responsibility.

This Marketing major explores various areas of specialisation in marketing, and endows graduates with the ability to analyse critically, think sustainably, learn creatively and express themselves clearly and cogently. Apart from the College of Business core and specialised marketing major courses, the curriculum includes Gateway Education (GE) courses, College elective courses, language courses, a minor discipline and free electives to meet employers demands.

Remarks:

Programme Offering Department: Department of Marketing

Assessment of Applications

Interview Arrangements

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3

Notes for Elective Subject(s):

  • Mathematics extended modules (M1/M2) and "other languages" (at grade E or above) can be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning subjects are not counted as elective subjects.

Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNotes 3

Notes:

  • Mathematics extended modules (M1/M2) and "other languages" (at grade E or above) can be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning subjects are not counted as elective subjects, except for JS1041, JS1042, JS1043, JS1044 and JS1203.
  • Please refer to the programme pages for details.

Remarks:

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

CityU accepts repeat results and will count the best results in assessing whether applicants meet the entrance requirements and to calculate admission scores.

First Year Tuition Fee

Contacts

Mr. Alex THAM
Department of Marketing

Email: mkalexth@cityu.edu.hk

Tel: 3442-7851

Admissions Office
Online enquiry form: http://www.admo.cityu.edu.hk/enquiry

Tel: 3442-9094

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2017 950 1006 1530 1696 1163 6345
2016 939 1060 1579 2064 1420 7062

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2017 67 1 1 0 0 69
2016 66 1 1 0 0 68
Footnote(s)
The University reserves the right to make changes to the above information from time to time.