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The Hong Kong University of Science and Technology

JS5316

BBA Marketing 工商管理學士(市場學)

MARK

Short Description

The BBA Marketing (MARK) program provides students with knowledge of the analytical tools to understand marketing problems and the skills to solve practical problems encountered in the business profession. Central to the program are consumer behavior (since consumers are why organizations exist) and marketing research (since it provides an informational link between consumers and the decision makers within an organization). 

Students take basic marketing core courses (Marketing Management, Consumer Behavior, and Marketing Research), and electives in the areas of branding, pricing, retailing, marketing communication, international marketing, and business-to-business marketing. They then take a capstone integrative course—“Strategic Marketing” -- in their final year. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and games/simulations.

Our graduates obtain a well-rounded business education and develop an appreciation for the synergy between marketing and other business functions. They are expected to develop strong leadership ability, analytical and problem-solving skills, information-based decision-making, creative thinking, and strong interpersonal communications skills. Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment.

Remarks:

The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three semesters. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices.

On top of the direct intake quota, at least half of the MARK program seats are reserved for students admitted into JS5300 Business and Management to enter the program via the major selection exercise.

Selected Band A and Band B applicants who show talents and potentials for business study will be invited to engagement activities or interviews organized by HKUST Business School in May-June 2018.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 4
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote1 3
Or
ANY 1 SUBJECTNote1 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Note 1: The above subjects refer to Category A subjects.

For more details about admission score calculation, please refer to: https://join.ust.hk/jupas-score/


Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Remarks:

  • The above subjects refer to Category A subjects.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

Once the minimum entrance requirements have been met, the best results achieved in all sittings will be used for calculating admissions scores.

First Year Tuition Fee

HK$ 42,100

Contacts

HKUST Business School

Email: bmadmit@ust.hk

Tel: 2358 6005

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2017 72 166 364 580 520 1702
2016 112 196 463 665 703 2139

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2017 16 0 0 0 0 16
2016 6 0 0 0 0 6
Footnote(s)
^ Intake quota subject to adjustment
For details about admission activities, please click here.