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City University of Hong Kong

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BBA Marketing 工商管理學士(市場營銷)


Short Description

Why BBA Marketing?

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

  • i-Marketing +

The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTERLLIGENCE. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

  • Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

  • Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

  • ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
  • National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

  • Personalised service
  • Up-to-date information
  • Sustainable networks
  • Coordinated advisors


# Indicative intake quotas for JUPAS and non-JUPAS admissions, subject to change.

Useful Links:

Useful Information for JUPAS Applicants
Assessment of Applications
Interview Arrangements
Flexible Admission Arrangement for JUPAS Applicants
Special Consideration for JUPAS Applicants
CityU Scholarships for Hong Kong Talents
CityU Tiger Programme
JUPAS Admissions Score Reference


  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
Elective Subject(s) Minimum Level

Notes for Elective Subject(s):

  • Besides Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subject (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning (ApL) subjects are not counted as elective subjects.
Core Subjects Minimum Level
Elective Subject(s) Minimum Level


  • Liberal Studies would be used as the alternative of the core subject requirement of Citizenship and Social Development.
  • Unspecified electives may include Category A elective subjects, Mathematics extended modules (M1/M2) (except for JS1801) and Category C other language subjects (at grade E or above) (except for JS1200, JS1201, JS1217, JS1801, JS1805JS1806 and JS1807). If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning (ApL) subjects are not counted as elective subjects, except for JS1041, JS1042, JS1043, JS1044, JS1805JS1806 and JS1807.
  • Please refer to the minimum entrance requirements webpage for details.
  • Applicants who are marginally failed to meet the entrance requirements of the programme may still have opportunity of admission. CityU will continue the flexibility towards the minimum entrance requirements for JUPAS applicants in 2024/25 entry. The details of flexible admission arrangement will be announced in due course.


  • For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

CityU accepts repeat results and will use the best results in assessing whether applicants fulfil the entrance requirements and to calculate admission scores.

First Year Tuition Fee


Mr. Alex THAM


Tel: (852) 3442-7851

Admissions Office


Tel: (852) 3442-7640


Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2023 739 850 1113 1205 724 4631
2022 642 840 1206 1232 842 4762
2021 601 725 1107 1201 830 4464
2020 617 736 1120 1271 859 4603
2019 813 960 1200 1437 951 5361
2018 1403 1352 1696 1749 1106 7306
2017 950 1006 1530 1696 1163 6345
2016 939 1060 1579 2064 1420 7062

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2023 83 6 0 0 0 89
2022 79 7 0 0 0 86
2021 75 2 0 2 0 79
2020 53 2 0 0 0 55
2019 63 3 1 0 1 68
2018 63 4 0 0 0 67
2017 67 1 1 0 0 69
2016 66 1 1 0 0 68
The information provided is subject to ongoing review. The University reserves the right to amend the information from time to time.