Skip to content
Start Main Content

City University of Hong Kong

JS1007

BBA Marketing 工商管理學士(市場營銷)

BBAMKT

Short Description

Why BBA Marketing?

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

  • “i-Marketing +” - Practical and Digital Marketing-oriented

With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

  • Analytics

Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts’ and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.

  • Design Thinking

Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

We will prepare you for entry-level managerial positions in marketing. Equipped with a strong theoretical background, excellent communication and analytical skills and a thorough understanding of local and global business practices, you will be a popular candidate in the field. We will also help to build your confidence in facing business challenges in Hong Kong, mainland China and the global market.

Remarks:

Assessment of Applications

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3

Notes for Elective Subject(s):

  • Besides Category A elective subjects, Mathematics extended modules (M1/M2) and "other languages" (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning subjects are not counted as elective subjects.

 

Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3

Notes:

  • Besides Category A elective subjects, Mathematics extended modules (M1/M2) and "other languages" (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning subjects are not counted as elective subjects, except for JS1041, JS1042, JS1043, JS1044 and JS1203.
  • Please refer to the entrance requirements webpage for details.

Remarks:

  • For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

CityU accepts repeat results and will count the best results in assessing whether applicants meet the entrance requirements and to calculate admission scores.

First Year Tuition Fee

Contacts

Mr. Alex THAM
Department of Marketing

Email: mkalexth@cityu.edu.hk

Tel: 3442-7851

Admissions Office
Online enquiry form: https://www.admo.cityu.edu.hk/enquiry

Tel: 3442-9094

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2018 1403 1352 1696 1749 1106 7306
2017 950 1006 1530 1696 1163 6345
2016 939 1060 1579 2064 1420 7062

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2018 63 4 0 0 0 67
2017 67 1 1 0 0 69
2016 66 1 1 0 0 68
Footnote(s)

(1) The 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval. The number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.

(2) Please refer to the interview arrangements for JUPAS HKDSE applicants webpage for details.

 

 

The information provided is subject to ongoing review. The University reserves the right to amend the information from time to time.