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The JUPAS online application system will be temporarily suspended for a scheduled system upgrade on 27 April 2023 (9:00 am – 2:00 pm).  

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City University of Hong Kong


BBA Marketing 工商管理學士(市場營銷)


Short Description

<<Programme Video>>

Why BBA Marketing?

CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

  • i-Marketing +

Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityU Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

  • Analytics & Design Thinking

Marketing Analytics are powerful tools to maximize the effectiveness of marketing efforts and optimize their returns. With analytics, resources are used more efficiently, and wastage is minimized. This new curriculum equips our students to comprehend the output of various analytics tools, and then to use the insights generated from these tools in formulating the best marketing strategies.

  • Design Thinking

Design Thinking involves creative strategies to resolve issues. This is a powerful process for developing innovative solutions to problems. Our pioneering curriculum is the first in Hong Kong to integrate knowledge of marketing with design thinking, and to prepare our graduates for leading the teams that design or re-design brands, or that reinvent the offline/online user experience for customers.

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development.

* ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked the top among Bachelor Degrees in France by ‘Le Point’ (a French magazine) in 2022. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year.

* National University of Taiwan (NTU) is the top one university in Taiwan ranked 68th on QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

- Personalised service
- Up-to-date information
- Sustainable networks
- Coordinated advisors


# Indicative intake quotas for JUPAS and non-JUPAS admissions, subject to change.
^ Please click here for details of interview arrangements.

Useful Links:

Useful Information for JUPAS Applicants
Assessment of Applications
Flexible Admission Arrangement for JUPAS Applicants
CityU Scholarships for Hong Kong Talents
The Tiger Programme
JUPAS Admissions Score Reference


  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
Elective Subject(s) Minimum Level

Notes for Elective Subject(s):

  • Besides Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subject (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning (ApL) subjects are not counted as elective subjects.
Core Subjects Minimum Level
Elective Subject(s) Minimum Level


  • Unspecified electives may include Category A elective subjects, Mathematics extended modules (M1/M2) (except for JS1801) and Category C other language subjects (at grade E or above) (except for JS1200, JS1201, JS1217, JS1801, JS1805JS1806 and JS1807). If students take both M1 and M2, they are counted as one subject only.
  • Applied Learning (ApL) subjects are not counted as elective subjects, except for JS1041, JS1042, JS1043, JS1044, JS1805JS1806 and JS1807.
  • Please refer to the minimum entrance requirements webpage for details.
  • Flexible Admission Arrangement: JUPAS applicants who marginally fail to meet the requirement for programme admission in one core subject may still have the opportunity to gain admission if they have good HKDSE results. For details, click here.


  • For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

CityU accepts repeat results and will use the best results in assessing whether applicants fulfil the entrance requirements and to calculate admission scores.

First Year Tuition Fee


Mr. Alex THAM
Department of Marketing


Tel: 3442-7851

Admissions Office
Online enquiry form:

Tel: 3442-9094


Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2022 642 840 1206 1232 842 4762
2021 601 725 1107 1201 830 4464
2020 617 736 1120 1271 859 4603
2019 813 960 1200 1437 951 5361
2018 1403 1352 1696 1749 1106 7306
2017 950 1006 1530 1696 1163 6345
2016 939 1060 1579 2064 1420 7062

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2022 79 7 0 0 0 86
2021 75 2 0 2 0 79
2020 53 2 0 0 0 55
2019 63 3 1 0 1 68
2018 63 4 0 0 0 67
2017 67 1 1 0 0 69
2016 66 1 1 0 0 68
The information provided is subject to ongoing review. The University reserves the right to amend the information from time to time.