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Hong Kong Baptist University



Bachelor of Arts (Hons) in Business Administration (Global Entertainment) 工商管理文學士(榮譽)(全球娛樂)


Short Description

This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business. It will educate graduates who are well-versed both in creative industries and business. 

Entertainment business has a very broad coverage: film, music, media, gaming, cultural events and performances. As it has seen rapid development in Hong Kong and the Mainland in recent years, there is a strong need for specialists who can perform a wide range of duties including finance, marketing, administration, audience development, education and beyond. More importantly, as technologies are changing the viewer experience drastically, the business constantly looks for specialists who can push for the future forms of entertainment. 

HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.

The programme is open to students from all academic backgrounds.

Unique Features

Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity to be opened in 2023/24. Thirdly, the programme is solution-based as students will complete multiple collaborative real-life projects in the industries.

Student Learning Experiences

The key learning activities, particularly in the last two years, are collaboration on projects from the industries, experiential learning and constant problem-solving. Students will work with renowned professors and experts from around the world and the Mainland. They will also undergo multiple learning experiences in Hong Kong, the Mainland particularly the Greater Bay Area, as well as overseas.

Career Opportunities

Graduates can competently take up positions in administration, marketing and project and event management for arts and culture and creative industries. They will be effective in running business operations, engaging the public and improving customer service and front-stage experience. Their employers include creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, event organisers and the Government.



  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements

Notes for elective subjects:

1)One of the electives must be any Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);

2)The other elective can be any of the following subjects:
a) Category A subjects;
b) Applied Learning subjects with Attained with Distinction (I) or above;
c) Other Language subjects at Grade E or above.

Remarks on other requirements:

Applicants are required to submit a portfolio and to attend an interview.

Core Subjects Minimum Level
Elective Subject(s) Minimum Level

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University (except for the programmes offered by the School of Chinese Medicine) are listed in the website:

Note 2: Equivalences to Level 3 in HKDSE English Language are listed in the website:

Note 3:

  • One of the elective subjects must be Category A subjects (Senior Secondary Subjects) (unless specified otherwise).
  • Extended Part of Mathematics (Module 1 or Module 2) is recognised for fulfilling elective subject requirements. 
  • Individual programmes may consider Category B subjects (Applied Learning) and/or Category C subjects (Other Languages) for fulfilling elective subject requirements. Please refer to the programme entrance requirements of individual programmes for details.

Remarks on admissions score: Individual programme would adopt different score formulae for calculating applicants’ admissions scores. Please refer to the following link for the updated score calculation and subject weights of our programmes for 2022 entry:

First Year Tuition Fee

HK$ 42,100


Admissions Office


Tel: 3411 2200