City University of Hong Kong
City University of Hong Kong
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JS1007
BBA Marketing (Streams: Global Marketing / Marketing Analytics) 工商管理學士(市場營銷) (專修: 環球市場營銷 / 營銷數據分析)
BBAMKT
Short Description
Why BBA Marketing?
CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:
- i-Marketing +
The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTERLLIGENCE. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
- Global Marketing Stream
The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.
- Marketing Analytics Stream
The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.
The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.
- ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of the few Business Schools well-recognised by all EQUIS, AMBA and AACSB. It was ranked top for Bachelor Degrees in France by the French magazine "Le Point: in 2022. ESSEC provides internationalised education: one-third of its students are from 98 countries and it receives over 500 inbound exchange students from around the globe every year.
- National University of Taiwan (NTU) is the top university in Taiwan and ranked 68th on the QS World University Ranking in 2022, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.
Career Prospects
Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.
Business Career Services
The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing
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Personalised service
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Up-to-date information
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Sustainable networks
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Coordinated advisors
Remarks:
Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PART | 3 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTS | 3 |
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and Category C other language subject can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.
- Applied Learning (ApL) subjects are not counted as elective subjects.
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTS | 3 |
- Liberal Studies would be used as the alternative of the core subject requirement of Citizenship and Social Development.
- Unspecified electives may include Category A elective subjects, Mathematics extended modules (M1/M2) (except for JS1801) and Category C other language subjects (Japanese: Level N3 or above; Korean: Grade 3 or above; French/German/Spanish: Level A2 or above) (except for JS1200, JS1201, JS1217, JS1801, JS1805, JS1806 and JS1807). If students take both M1 and M2, they are counted as one subject only.
- Applied Learning (ApL) subjects are not counted as elective subjects, except for JS1040, JS1041, JS1042, JS1043, JS1044, JS1805, JS1806 and JS1807.
- Please refer to the minimum entrance requirements webpage for details.
- Applicants who are marginally failed to meet the entrance requirements of the programme may still have opportunity of admission. CityUHK will continue the flexibility towards the minimum entrance requirements for JUPAS applicants in 2025/26 entry. The details of flexible admission arrangement can be found in CityUHK undergraduate admissions website.
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
CityU accepts repeat results and will use the best results in assessing whether applicants fulfil the entrance requirements and to calculate admission scores.
First Year Tuition Fee
HK$ 44,500
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2024 | 934 | 973 | 1184 | 1160 | 818 | 5069 |
| 2023 | 739 | 850 | 1113 | 1205 | 724 | 4631 |
| 2022 | 642 | 840 | 1206 | 1232 | 842 | 4762 |
| 2021 | 601 | 725 | 1107 | 1201 | 830 | 4464 |
| 2020 | 617 | 736 | 1120 | 1271 | 859 | 4603 |
| 2019 | 813 | 960 | 1200 | 1437 | 951 | 5361 |
| 2018 | 1403 | 1352 | 1696 | 1749 | 1106 | 7306 |
| 2017 | 950 | 1006 | 1530 | 1696 | 1163 | 6345 |
| 2016 | 939 | 1060 | 1579 | 2064 | 1420 | 7062 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2024 | 72 | 3 | 0 | 0 | 1 | 76 |
| 2023 | 83 | 6 | 0 | 0 | 0 | 89 |
| 2022 | 79 | 7 | 0 | 0 | 0 | 86 |
| 2021 | 75 | 2 | 0 | 2 | 0 | 79 |
| 2020 | 53 | 2 | 0 | 0 | 0 | 55 |
| 2019 | 63 | 3 | 1 | 0 | 1 | 68 |
| 2018 | 63 | 4 | 0 | 0 | 0 | 67 |
| 2017 | 67 | 1 | 1 | 0 | 0 | 69 |
| 2016 | 66 | 1 | 1 | 0 | 0 | 68 |
1. As the 2025/26 academic year is the beginning of the 2025/26 - 2027/28 triennium for which the allocation of UGC-funded places is still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.