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Hong Kong Baptist University

JS2310

Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) 傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告)

BCOMM

Short Description

This programme offers two majors: Journalism and Digital MediaPublic Relations and Advertising.

A. Journalism and Digital Media Major

This major offers three concentrations. The Chinese Journalism concentration aims to prepare students for a career in Chinese-language media, while the International Journalism concentration is geared to those who plan to work for international media that operate in English. The Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train digital journalists with advanced computer skills, notably in data visualization and analytics. All choices share Major Core and Major Elective Courses dealing with the activities and responsibilities of print, broadcast and internet journalists. Each choice requires bilingualism, but stresses the particular language and professional skills appropriate for the specialisation.

Subject to resource and quota constraints, all students have the option of adopting a secondary stream: Broadcast Journalism, Financial Journalism or General Stream, each with relevant courses. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge.

B. Public Relations and Advertising Major

This major offers three concentrations. The Advertising and Branding concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion. The Organizational Communication concentration focuses on developing students' expressive, analytical, and multimedia skills to design and carry out effective internal communication for employee engagement. Students of the Public Relations concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations).

Double Degree Programme with the University of Queensland in Australia

The Double Degree Programme between the School of Communication and Film, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ), is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ.

Double Degree Programme with the University of Missouri in the United States

The Double Degree Programme between the School of Communication and Film, Hong Kong Baptist University (HKBU), and the School of Journalism, The University of Missouri (MU), is a four-year full-time undergraduate programme where by students study at the two universities and graduate from both. HKBU students will spend their first two years at HKBU and the following two to two-and-a-half years at MU. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU and Bachelor of Journalism conferred by MU.

Student Learning Experiences

Students in the Chinese Journalism and International Journalism concentrations are required to undertake a professional internship at local or international media. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions.

Public Relations and Advertising Major students take up internships with local and international organisations, from “in-house” corporate communication departments of publicly-listed companies, start-ups, NGOs and public sector bodies to global public relations and advertising agencies. Through a well-established industry network, students can better equip their study life with real-world practice.

Students are encouraged to go on exchange study at one of the many universities we partner with around the world. Overseas study tours and other cross-cultural learning experiences are regularly organized to broaden students’ horizons.

Career Opportunities

Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education.

Graduates of Public Relations and Advertising Major are equipped to take up jobs in public relations firms and advertising agencies, and expected to become well-rounded leaders in various fields of communication.

A good number of our graduates are winners of prestigious local and regional media awards. Many have obtained scholarships to pursue postgraduate studies in Hong Kong and abroad.

Remarks:
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Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements

Notes for elective subjects:

1)One of the electives must be any Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2);

2)The other elective can be any of the following subjects:
a) Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);
b) Related Applied Learning subjects (with "Attained with Distinction (I)" or above) listed in the following website: https://www.comm.hkbu.edu.hk/admission/images/Apl_subjects_2022_Entry.pdf
c) Other Language subjects at Grade E or above.

Remarks on other requirements:

1)Good results in Chinese Language and English Language subjects are preferred.

2)High choice banding in JUPAS application is preferred.

Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
ENGLISH LANGUAGENote2 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote3 3

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University (except for the programmes offered by the School of Chinese Medicine) are listed in the website: https://admissions.hkbu.edu.hk/ug/jupas_chineserequirement.

Note 2: Equivalences to Level 3 in HKDSE English Language are listed in the website:
https://admissions.hkbu.edu.hk/ug/jupas_eng_requirement

Note 3:

  • One of the elective subjects must be Category A subjects (Senior Secondary Subjects) (unless specified otherwise).
  • Extended Part of Mathematics (Module 1 or Module 2) is recognised for fulfilling elective subject requirements. 
  • Individual programmes may consider Category B subjects (Applied Learning) and/or Category C subjects (Other Languages) for fulfilling elective subject requirements. Please refer to the programme entrance requirements of individual programmes for details.

Remarks on admissions score: Individual programme would adopt different score formulae for calculating applicants’ admissions scores. Please refer to the following link for the updated score calculation and subject weights of our programmes for 2022 entry: https://admissions.hkbu.edu.hk/ug/jupas_weighting


First Year Tuition Fee

HK$ 42,100

Contacts

Admissions Office

Email: 334jupas@hkbu.edu.hk

Tel: 3411 2200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2020 560 583 871 1122 883 4019
2019 662 689 1071 1262 926 4610
2018 655 732 1212 1523 1196 5318
2017 867 845 1428 1834 1437 6411
2016 1139 1000 1679 2192 1751 7761
2015 1024 1182 2110 2897 2486 9699
2014 1056 1165 2152 3294 2670 10337
2013 1239 1354 2511 3699 3133 11936
2012 1544 1529 2843 4102 3701 13719

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2020 84 3 1 1 0 89
2019 87 4 0 0 0 91
2018 94 1 2 3 0 100
2017 70 1 0 0 0 71
2016 117 0 2 1 0 120
2015 143 0 0 1 0 144
2014 132 3 3 3 0 141
2013 131 3 1 0 0 135
2012 127 2 1 4 2 136
Footnote(s)
(1) As the 2022/23 academic year is the beginning of the 2022/23 - 2024/25 triennium for which the allocation of UGC-funded places are still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.