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Hong Kong Baptist University

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JS2310

Bachelor of Communication (Hons) (Journalism and Digital Media / Public Relations and Advertising) 傳理學學士(榮譽) (新聞與數碼媒體 / 公關及廣告)

BCOMM

Short Description

This programme offers two majors: Journalism and Digital MediaPublic Relations and Advertising. These two majors adopt broad-based admissions. Students opt for Majors and Concentrations in Year 1 Semester 1 and Semester 2 respectively. The Major allocation criteria are: DSE results, subject score of one core subject, students' choice preference and School's allocation.

A. Journalism and Digital Media Major

This major offers two concentrations: The Journalism concentration aims to prepare students for a career in Chinese-language media or international media that operate in English. The Data and Media Communication concentration, which is jointly offered with the Department of Computer Science, aims to train digital journalists with advanced computer skills, notably in data visualization and analytics. Both concentrations share Major Core and Major Elective Courses in three areas: (1) professional journalism skills of gathering, presenting and producing news and current affairs reports; (2) conceptual understanding of the journalism profession and its role in society; and (3) the relationship between journalism and society as well as the way politics, government, business and law operate in both local and international communities.

Students of the Journalism concentration are required to adopt one of the following four streams: Chinese Journalism, International Journalism, Broadcast Journalism or Financial Journalism, subject to resource and quota constraints. Students of the Data and Media Communication concentration have the option of taking the Financial Journalism Stream or General Stream. Each stream stresses the particular language and professional skills appropriate for the specialization. At the end of the programme, every student has to produce a final-year project that integrates their conceptual and practical journalism knowledge.

B. Public Relations and Advertising Major

This major offers two concentrations. The Advertising and Branding concentration offers training in strategic planning, brand storytelling and concept expression. It prepares students to present ideas in an innovative and socially responsible way for effective brand communication and promotion. Students of the Public Relations concentration will acquire both the critical understanding and relevant skills to develop successful careers in strategic communication, public affairs, social responsibility, media relations, crisis communication and digital public relations across different sectors (i.e. business, government or non-profit organisations).

Double Degree Programme with the University of Queensland in Australia

Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the Faculty of Humanities and Social Sciences, The University of Queensland (UQ). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU, and Bachelor of Journalism or Bachelor of Communication conferred by UQ. Local students only need to pay HKBU local tuition fee. For more details, please visit https://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_ug_double_degree.htm

Double Degree Programme with the University of Missouri in the United States

Students admitted to BCOMM will have the opportunity to join the Double Degree Programme between the School of Communication, Hong Kong Baptist University (HKBU), and the School of Journalism, The University of Missouri (MU). This is a four-year full-time undergraduate programme whereby students study at the two universities and graduate from both. HKBU students will spend their first two years at HKBU and the following two years at MU. On completing the programme requirements, students will obtain two degrees, namely Bachelor of Communication (Honours) conferred by HKBU and Bachelor of Journalism conferred by MU. Local students only need to pay HKBU local tuition fee.  For more details, please visit https://www.comm.hkbu.edu.hk/comd-www/english/academic_programmes/m_ug_double_degree.htm

Transdisciplinary Second Majors / Second Majors

The University envisions the importance of transdisciplinary innovations in response to the global challenges and offers a flexible curriculum structure that is much more agile and fits the present and yet-to-known future needs. Students will have the opportunity to opt for a transdisciplinary second major (TSM) / second major (SM) on top of their major. TSMs are geared for particular talent needs in Hong Kong and prepare students to pool knowledge from  disciplines to excel in multiple careers, whereas SMs prepare students to gain in-depth knowledge from another discipline to complement the first major. This approach equips students not only for their careers, but also the future development of their respective fields. Nine TSMs / SMs will be launched in the 2025/26 academic year (subject to the approval of the University Senate).

Student Learning Experiences

Students in the Journalism concentration are required to undertake a professional internship at local or international media. Internship is not required for students in the Data and Media Communication concentration, but will be arranged for them if they wish, subject to availability of intern positions.

Public Relations and Advertising Major students take up internships with local and international organisations, from “in-house” corporate communication departments of publicly-listed companies, start-ups, NGOs and public sector bodies to global public relations and advertising agencies. Through a well-established industry network, students can better equip their study life with real-world practice.

Students are encouraged to go on exchange study at one of the many universities we partner with around the world. Overseas study tours and other cross-cultural learning experiences are regularly organised to broaden students’ horizons.

Career Opportunities

Many graduates of the Journalism and Digital Media Major become reporters, editors, correspondents and producers in print, electronic and online media. Others move into related fields such as public relations, marketing, business and commerce, government service and education.

Graduates of Public Relations and Advertising Major are equipped to take up jobs in public relations firms and advertising agencies, and expected to become well-rounded leaders in various fields of communication.

A good number of our graduates are winners of prestigious local and regional media awards. Many have obtained scholarships to pursue postgraduate studies in Hong Kong and abroad.

Remarks:
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Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements

Notes for elective subjects:

  1. One of the elective subjects must be any Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2);

  2. The other elective subject can be any of the following subjects:
    a) Category A subjects including Extended Part of Mathematics (Module 1 or Module 2);
    b) Related Category B (Applied Learning) subjects (with "Attained with Distinction (I)" or above) listed in the following website: https://www.comm.hkbu.edu.hk/admission/en/ApL_2025_entry.pdf;
    c) Category C (Other Language) subjects.

 

Please refer to the following link for the details of General and Programme Entrance Requirements: http://admissions.hkbu.edu.hk/ug/jupas_requirement

Remarks on other requirements:

  1. Good results in Chinese Language and English Language subjects are preferred.
  2. High choice banding in JUPAS application is preferred.
Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
CITIZENSHIP AND SOCIAL DEVELOPMENT Attained
ENGLISH LANGUAGENote2 3
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote3 3

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University (except for Bachelor of Chinese Medicine and Bachelor of Science (Hons) in Biomedical Science (JS2410) and Bachelor of Pharmacy (Hons) in Chinese Medicine (JS2420)) are listed in the website: https://admissions.hkbu.edu.hk/ug/jupas_chineserequirement

Note 2: Equivalences to Level 3 in HKDSE English Language are listed in the website:
https://admissions.hkbu.edu.hk/ug/jupas_eng_requirement

Note 3:

  • One of the elective subjects must be Category A subjects excluding Extended Part of Mathematics (Module 1 or Module 2). Another elective subject can be all Category A subjects including Extended Part of Mathematics (Module 1 or Module 2).
  • Individual programmes may consider Category B subjects (Applied Learning) with “Attained with Distinction (I)” or above and/or Category C subjects (Other Languages) for fulfilment of the second elective requirement
  • Category B subjects under the study area of “Applied Learning Chinese” are recognised as an alternative Chinese language qualification for non-Chinese speaking students. These subjects are not for fulfilment of the second elective subject requirement.
  • In general, the scores for Category A subjects are converted as follows:
    5**=7, 5*=6, 5=5, 4=4, 3=3, 2=2, 1=1
  • The scores for Category B subjects are converted as follows:
    Attained with Distinction (II) =4, Attained with Distinction (I) =3
  • The scores for Category C subjects are converted as follows:
    HKDSE Category C Subjects Conversion Scores
    7 5.5 4
    Japanese N1 N2 N3
    French, German and Spanish C1, C2 B1, B2 A2
    Korean Level 6 Level 4, 5 Level 3

Note 4: “Attained” in Citizenship and Social Development (CSD) will not be included in the admission score calculation. Applicants with Level 2 or above in Liberal Studies subject attained in 2023 or before would be accepted in lieu of CSD for fulfilling the GERs. Following the handling of CSD, results of Liberal Studies subject would not be given any score in score calculation starting from the 2024 entry.

Remarks on admissions score: Please refer to the following link for the updated score calculation and subject weights of our programmes for 2025 entry: https://admissions.hkbu.edu.hk/ug/jupas_weighting 


Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

HKBU accepts combined results and will count the best results for meeting the entrance requirements and for the calculation of admissions scores.

First Year Tuition Fee

HK$ 44,500

Contacts

School of Communication

Email: commadmission@hkbu.edu.hk

Tel: (852) 3411 5200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2024 557 599 871 1032 832 3891
2023 578 606 894 1039 767 3884
2022 538 599 797 956 694 3584
2020 560 583 871 1122 883 4019
2019 662 689 1071 1262 926 4610
2018 655 732 1212 1523 1196 5318
2017 867 845 1428 1834 1437 6411
2016 1139 1000 1679 2192 1751 7761
2015 1024 1182 2110 2897 2486 9699
2014 1056 1165 2152 3294 2670 10337
2013 1239 1354 2511 3699 3133 11936
2012 1544 1529 2843 4102 3701 13719

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2024 66 4 1 3 0 74
2023 70 5 2 0 2 79
2022 73 8 2 2 3 88
2020 84 3 1 1 0 89
2019 87 4 0 0 0 91
2018 94 1 2 3 0 100
2017 70 1 0 0 0 71
2016 117 0 2 1 0 120
2015 143 0 0 1 0 144
2014 132 3 3 3 0 141
2013 131 3 1 0 0 135
2012 127 2 1 4 2 136
Footnote(s)

(1) As the 2025/26 academic year is the beginning of the 2025/26 - 2027/28 triennium for which the allocation of UGC-funded places is still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.