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Hong Kong Metropolitan University

The information in this page (except Statistics) is provided by the institution. Should there be any discrepancies between information listed here and on the institutions' websites, the latter shall prevail.

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Bachelor of Arts with Honours in Creative Advertising and Media Design 創意廣告及媒體設計榮譽文學士


Short Description

The programme aims to provide students with an in-depth education and training in strategic communications, digital advertising, media design, copywriting, and branding and campaign planning. Media skills, creative thinking and communication design are emphasized. In addition to professional facilities such as photography studio, film/TV production studio, sound recording studio, video editing and design laboratories, and art studio, the programme is taught by scholars and experts of media and advertising fields to equip students with the latest practical knowledge for creative careers.

With a Bachelor of Arts in Creative Advertising and Media Design degree, students are well suited for a wide range of careers in the creative media industries such as advertising design, digital and interactive media, strategic planning, art gallery and museum, film/TV production, and media education. Opportunities for postgraduate studies are available in Hong Kong and abroad.


Programme Website


  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
  • The following subject(s) will carry a greater weight in admission score calculation:
    - Chinese Language
    - English Language
Core Subjects Minimum Level
Elective Subject(s) Minimum Level

Applicants with previous HKDSE subject result of A040 ‘Liberal Studies’ will be used as the alternative of the core subject requirement of A045 ‘Citizenship and Social Development’.

  1. Unless otherwise stated in the Programme-specific subject requirements, HKDSE Category B subjects (Applied Learning) with attainment at “Attained” or above; or Category C subjects (Other Languages) with attainment at grade E or above can be considered as elective subjects, and up to 2 Applied Learning subjects (excluding Applied Learning Chinese) will be recognized as electives.

  2. Mathematics Extended Part (i.e. Module 1 (Calculus and Statistics) / Module 2 (Algebra and Calculus)) will be counted as an elective subject. If applicants have taken both Module 1 and Module 2, only the module with best result will be taken into consideration.

  3. Non-Chinese Speaking (NCS) applicants, who have met the specified circumstances as announced by the Education Bureau (EDB), can use the following qualifications to replace HKDSE Chinese Language level 3 to meet the entrance requirement for Chinese Language:
    - ‘Attained’ or above in HKDSE Category B (Applied Learning Chinese); or
    - Grade E or above in GCE (A-Level / AS-Level / O-Level) Chinese ; or
    - Grade E / Grade 3 or above in GCSE / IGCSE Chinese
    For programmes with specific entrance requirements on the Chinese Language proficiency, please click here for details.

  4. In addition to the General Entrance Requirements, individual programme may require specific subject requirements. Also, some programmes may give higher weighting to certain subjects, core and/or elective, and some may also grant preference to certain elective subjects in admission selection. Please refer to the ‘Programme-specific subject requirements’ for details or click here.

  5. The University accepts combined results of HKDSE examination. The best results will be considered for meeting the entrance requirements and for the calculation of admission scores.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

HKMU will consider the best grade attained for a particular subject from any sittings of HKDSE examination taken by the applicant. There is no grade penalty for multiple sittings.

First Year Tuition FeeUpdated

HK$ 83,080

Estimated Programme Fees
1st year: HK$83,080
Whole Programme: HK$332,320

Estimated Programme Fees after deducting NMTSS subsidy (HK$34,390/year), if applicable
1st year: HK$48,690
Whole Programme: HK$194,760


  1. The composite tuition/programme fees listed above have included laboratory/practicum/immersion course fees, etc., if applicable.
  2. Non-local students will be charged at a higher rate.
  3. There will be an annual adjustment of tuition fees which will be capped at the actual Composite Consumer Price Index (CCPI) to be announced by the Government. The estimated composite tuition/programme fees for the whole programme have not yet taken the CCPI for the second to fourth (or fifth) year, i.e. 2025/26 to 2027/28 (or 2028/29) academic year, into account.
  4. Students, who fulfilled the stipulated requirements set by the Education Bureau (EDB), are eligible for the Non-means-tested Subsidy Scheme for Self-financing Undergraduate Studies in Hong Kong (“NMTSS”) provided by the Government. For details of the scheme and eligibility, please visit
  5. The NMTSS subsidy amount of HK$34,390/year set out above is for the 2024/25 academic year (AY).
  6. A student’s eligibility for the NMTSS and the annual subsidy amount allocated in an academic year is subject to EDB’s final approval.
  7. Only local students are eligible for subsidy under NMTSS.


Ms. Janet Lau


Tel: (852) 31202505

Ms. Wendy Leung


Tel: (852) 31202502


Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2023 472 666 782 930 853 3703
2022 387 629 829 958 858 3661
2021 458 647 779 884 856 3624
2020 480 685 862 885 866 3778
2019 543 779 952 1109 1104 4487
2018 653 838 1071 1120 1131 4813
2017 523 867 1066 1136 1237 4829
2016 579 1069 1290 1447 1449 5834
2015 1133 1510 1758 1819 1839 8059
2014 1350 1915 1970 1946 2039 9220
2013 832 1293 1780 1956 1957 7818

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2023 105 41 33 22 21 222
2022 95 27 29 18 15 184
2021 75 28 21 16 8 148
2020 81 42 24 31 21 199
2019 75 55 37 30 32 229
2018 125 70 58 78 54 385
2017 104 73 56 52 53 338
2016 135 127 98 25 0 385
2015 195 5 0 0 0 200
2014 165 0 0 0 0 165
2013 93 67 0 0 0 160