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The University of Hong Kong

JS6846

Bachelor of Science in Marketing Analytics and Technology 理學士(營銷分析及科技)

BSc(MAT)

Short Description

Digitization and data are fundamentally changing all businesses and industries.  The BSc(MAT) equips students with quantitative skills, technology, and business marketing know-how to pursue a career in the digital economy and modern businesses.  The program targets both STEM students with an interest in business as well as business students interested in the technology space.

Students will gain a solid foundation in cutting-edge technical areas including computer programming, data science, digital platforms and marketing technology as well as business marketing know-how such as the design & launch of new technology products, targeting consumers, digital marketing, forecast and predicting markets, and building a technology-focused strategy.

BSc(MAT) graduates will be well-prepared to join the workforce in digital marketing, entrepreneurship & start-ups, gaming, digital platforms, e-commerce, IT, consulting, finance, and other industries with a focus on analytics, data, and technology.

Remarks:
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Programme Website

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 4
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
One of the following elective subjects:
BIOLOGY or CHEMISTRY or PHYSICS or COMBINED SCIENCE or INFORMATION AND COMMUNICATION TECHNOLOGY 3
INTEGRATED SCIENCE 3
One of the following elective subjects:
MATHEMATICS EXTENDED MODULE 1 OR 2 3
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING, OTHER LANGUAGE) 3
ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING)3 3
Or
ANY 1 SUBJECT (EXCLUDING APPLIED LEARNING, OTHER LANGUAGE) 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Remark:

  1. "Hong Kong Diploma of Secondary Education” is referred to as “HKDSE”.
  2. "Attained with Distinction" obtained prior to 2018, or "Attained with Distinction (I)" or "Attained with Distinction (II)" obtained in or after 2018, in Applied Learning subjects (other than Applied Learning Chinese) will be used as additional supporting information. In the meantime, student learning experiences in Applied Learning subjects may be considered within the context of other learning experiences in their application.
  3. Other Language subjects will be used as unspecified elective subjects. The minimum requirement is Grade E.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

In general, most of the programmes offered by HKU consider the best results achieved by candidates in different combination of sittings, except for a few programmes which only consider the latest results.  Few programmes may also impose a penalty on HKDSE repeaters.  The policy on the calculation of scores in combined sittings of HKDSE for the 2022-23 exercise will be finalized at a later stage, which will be posted on our website https://www.hku.hk/dse.

First Year Tuition Fee

HK$ 42,100

Contacts

Faculty of Business and Economics (HKU Business School)

Email: fbe.ugenquiry@hku.hk

Tel: 3917-5343