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The Hong Kong University of Science and Technology

JS5316

BBA Marketing 工商管理學士(市場學)

MARK

Short DescriptionUpdated

The BBA Marketing (MARK) program grooms students to be all-rounded marketing professionals with the sense of appreciation for the synergy between marketing and other business functions. The curriculum equips students with strong leadership ability, analytical and problem-solving skills, information-based decision-making, creative thinking and strong interpersonal communications skills.

Students learn from the basic marketing core courses to advanced electives in various aspects of marketing, such as international dimensions of marketing, marketing strategy and pricing. Central to the program are consumer behavior and marketing research. In the final year of study, students are required to complete the capstone course - "Strategic Marketing" to integrate theoretical framework to real-world examples and make viable marketing decision by using both qualitative and quantitative analysis.

Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and business simulation games.

Remarks:

The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three terms. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices. Please click here for details of JS5300 Business and Management.

Selected Band A applicants who show talents and potentials for business study will be invited to engagement activities or interviews organized by HKUST Business School in May-June 2019.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 4
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote1 3
Or
MATHEMATICS EXTENDED MODULE 1 OR 2 3
ANY 1 SUBJECTNote1 3

Note 1: The above subjects refer to Category A subjects.

For more details about admission score calculation, please refer to: https://join.ust.hk/jupas-score/

 

Core Subjects Minimum Level
CHINESE LANGUAGE 3
ENGLISH LANGUAGE 3
LIBERAL STUDIES 2
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Remarks:

  • The above subjects refer to Category A subjects.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

Once the minimum entrance requirements have been met, the best results achieved in all sittings will be used for calculating admissions scores.

First Year Tuition Fee

HK$ 42,100

Contacts

HKUST Business School

Email: bmadmit@ust.hk

Tel: 2358 6005

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2018 147 211 434 618 633 2043
2017 72 166 364 580 520 1702
2016 112 196 463 665 703 2139

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2018 17 0 0 0 0 17
2017 16 0 0 0 0 16
2016 6 0 0 0 0 6
Footnote(s)

(1) As the 2019/20 Academic Year is the start of the 2019-2022 triennium for which UGC-funded programmes are still subject to the Government's and the Legislative Council's approval, the number of student intake places shown in this web page is indicative only and subject to change or confirmation at a later date.
(2) For details about admission activities, please click here.