The Hong Kong University of Science and Technology
The Hong Kong University of Science and Technology
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JS5316
BBA in Marketing 工商管理學士（市場學）
MARK
Short Description
The BBA Marketing (MARK) program grooms students to be all-rounded marketing professionals with the sense of appreciation for the synergy between marketing and other business functions. The curriculum equips students with strong leadership ability, analytical and problem-solving skills, information-based decision-making, creative thinking and strong interpersonal communications skills.
Students learn from the basic marketing core courses and advanced electives such as competitive positioning, global marketing, pricing, marketing analytics and digital marketing. Central to the program are consumer behavior and marketing research. In the final year of study, students are required to complete the capstone course – "Strategic Marketing" to integrate theoretical framework to real-world examples and make viable marketing decision using both qualitative and quantitative analysis.
Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and business simulation / games.
Extended Major
MARK students may apply for the extended major in Artificial Intelligence or Digital Media and Creative Arts at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For details, please refer to "JS5300 Business & Management".
Remarks:
The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three terms. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices. Please click here for details of JS5300 Business and Management.
Band A applicants who show talents and potentials for business study will be invited to engagement activities organized by HKUST Business School in May–June 2024.
Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGE | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENTNote1 | Attained |
| ENGLISH LANGUAGE | 4 |
| MATHEMATICS COMPULSORY PART | 3 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTSNote2 | 3 |
| Or | |
| MATHEMATICS EXTENDED MODULE 1 OR 2 | 3 |
| ANY 1 SUBJECTNote2 | 3 |
- The result(s) of Liberal Studies (Level 2 or above) achieved in previous sitting(s) will also be considered.
- The above subjects refer to Category A subjects.
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGENote1 | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENTNote2 | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PART | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| ANY 2 SUBJECTSNote4 | 3 |
| Or | |
| ANY 1 SUBJECT | 3 |
| MATHEMATICS EXTENDED MODULE 1 OR 2 | 3 |
- Non-Chinese speaking (NCS) students may use an alternative Chinese subject, an HKDSE Other Language subject, or an HKDSE Applied Learning Chinese subject to satisfy the University’s Chinese language requirement.
- The result(s) of Liberal Studies in previous sitting(s) will also be considered in HKUST General Entrance Requirement. Level 2 or above is required.
"Attained" level in Citizenship and Social Development and "Level 2" in Liberal Studies will not be considered in the admissions score calculation, which will only require 5 subject scores. - The above subjects refer to Category A subjects.
- Grade C or above in Category C (Other Languages) subjects can count as Elective 2 (for some programs).
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
Once the minimum entrance requirements have been met, the best results achieved in all sittings will be used for calculating admissions scores.
First Year Tuition Fee
HK$ 42,100
Contacts
Undergraduate Recruitment & Admissions, HKUST Business School
Email: bmadmit@ust.hk
Tel: (852) 2358 6005
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2023 | 120 | 179 | 369 | 549 | 489 | 1706 |
| 2022 | 142 | 242 | 404 | 547 | 505 | 1840 |
| 2021 | 138 | 218 | 387 | 535 | 498 | 1776 |
| 2020 | 134 | 191 | 380 | 548 | 519 | 1772 |
| 2019 | 121 | 179 | 376 | 587 | 570 | 1833 |
| 2018 | 147 | 211 | 434 | 618 | 633 | 2043 |
| 2017 | 72 | 166 | 364 | 580 | 520 | 1702 |
| 2016 | 112 | 196 | 463 | 665 | 703 | 2139 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2023 | 20 | 0 | 0 | 0 | 0 | 20 |
| 2022 | 24 | 0 | 0 | 0 | 0 | 24 |
| 2021 | 25 | 0 | 0 | 0 | 0 | 25 |
| 2020 | 17 | 0 | 0 | 0 | 0 | 17 |
| 2019 | 30 | 0 | 0 | 0 | 0 | 30 |
| 2018 | 17 | 0 | 0 | 0 | 0 | 17 |
| 2017 | 16 | 0 | 0 | 0 | 0 | 16 |
| 2016 | 6 | 0 | 0 | 0 | 0 | 6 |