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The Hong Kong University of Science and Technology

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JS5316

BBA in Marketing 工商管理學士(市場學)

MARK

Short Description

The BBA Marketing (MARK) program grooms students to be all-rounded marketing professionals with the sense of appreciation for the synergy between marketing and other business functions. The curriculum equips students with strong leadership ability, analytical and problem-solving skills, information-based decision-making, creative thinking and strong interpersonal communications skills.

Students learn from the basic marketing core courses and advanced electives such as competitive positioning, global marketing, pricing, marketing analytics and digital marketing. Central to the program are consumer behavior and marketing research. In the final year of study, students are required to complete the capstone course – "Strategic Marketing" to integrate theoretical framework to real-world examples and make viable marketing decision using both qualitative and quantitative analysis.

Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and business simulation / games.

Extended Major

MARK students may apply for the extended major in Artificial Intelligence or Digital Media and Creative Arts at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For details, please refer to "JS5300 Business & Management".

Remarks:

The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three terms. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices. Please click here for details of JS5300 Business and Management.

Band A applicants who show talents and potentials for business study will be invited to engagement activities organized by HKUST Business School in May–June 2024.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Core Subjects Minimum Level
CHINESE LANGUAGE 3
CITIZENSHIP AND SOCIAL DEVELOPMENTNote1 Attained
ENGLISH LANGUAGE 4
MATHEMATICS COMPULSORY PART 3
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote2 3
Or
MATHEMATICS EXTENDED MODULE 1 OR 2 3
ANY 1 SUBJECTNote2 3
Notes:
  1. The result(s) of Liberal Studies (Level 2 or above) achieved in previous sitting(s) will also be considered.
  2. The above subjects refer to Category A subjects.

For more details about admissions score calculation, please refer to: https://join.hkust.edu.hk/admissions/jupas/.

 

Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
CITIZENSHIP AND SOCIAL DEVELOPMENTNote2 Attained
ENGLISH LANGUAGE 3
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote4 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3
Notes: 
  1. Non-Chinese speaking (NCS) students may use an alternative Chinese subject, an HKDSE Other Language subject, or an HKDSE Applied Learning Chinese subject to satisfy the University’s Chinese language requirement. 
  2. The result(s) of Liberal Studies in previous sitting(s) will also be considered in HKUST General Entrance Requirement. Level 2 or above is required. 
    "Attained" level in Citizenship and Social Development and the result(s) of Liberal Studies will not be considered in the admissions score calculation.
  3. The above subjects refer to Category A subjects.
  4. Grade C or above in Category C (Other Languages) subjects can count as Elective 2 (for some programs).

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

Once the minimum entrance requirements have been met, the best results achieved in all sittings will be used for calculating admissions scores.

First Year Tuition Fee

HK$ 42,100

Contacts

Undergraduate Recruitment & Admissions, HKUST Business School

Email: bmadmit@ust.hk

Tel: (852) 2358 6005

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2023 120 179 369 549 489 1706
2022 142 242 404 547 505 1840
2021 138 218 387 535 498 1776
2020 134 191 380 548 519 1772
2019 121 179 376 587 570 1833
2018 147 211 434 618 633 2043
2017 72 166 364 580 520 1702
2016 112 196 463 665 703 2139

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2023 20 0 0 0 0 20
2022 24 0 0 0 0 24
2021 25 0 0 0 0 25
2020 17 0 0 0 0 17
2019 30 0 0 0 0 30
2018 17 0 0 0 0 17
2017 16 0 0 0 0 16
2016 6 0 0 0 0 6