The BBA Marketing (MARK) program grooms students to be all-rounded marketing professionals with the sense of appreciation for the synergy between marketing and other business functions. The curriculum equips students with strong leadership ability, analytical and problem-solving skills, information-based decision-making, creative thinking and strong interpersonal communications skills.

Students learn from the basic marketing core courses to advanced electives in various aspects of marketing, such as international dimensions of marketing, marketing strategy and pricing. Central to the program are consumer behavior and marketing research. In the final year of study, students are required to complete the capstone course – "Strategic Marketing" to integrate theoretical framework to real-world examples and make viable marketing decision by using both qualitative and quantitative analysis.

Marketing courses are conducted in an interactive manner and students are usually exposed to a team environment. The program utilizes a diverse portfolio of pedagogical learning tools that include interactive class discussion, case analysis, group projects, and business simulation games.

Extended Major

MARK students may apply for the extended major in Artificial Intelligence or Digital Media and Creative Arts at the end of the 3rd term of study, if they satisfy the extended major requirement. Students completing the extended major will graduate with a title bearing both the traditional major subject they selected and the extended major. For details, please refer to "JS5300 Business & Management".

MARK program talk: Program Highlights - Undergraduate Programs (hkust.edu.hk)

Remarks:

The Year 1 curricula of JS5316 MARK and JS5300 B&M are identical. JS5316 allows students who have a special interest in BBA MARK to directly enter the major. Those admitted to JS5300 may apply to enter MARK or other business majors via the major selection exercises held at the end of the first three terms. Students interested in MARK should include either or both JS5316 and JS5300 in their program choices. Please click here for details of JS5300 Business and Management.

Selected Band A applicants who show talents and potentials for business study will be invited to engagement activities or interviews organized by HKUST Business School in May–June 2023.

HK$ 42,100