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The Hong Kong Polytechnic University

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JS3080

BBA (Hons) Scheme in Management and Marketing (Management / Marketing) 管理及市場學(榮譽)工商管理學士組合課程 (管理學 / 市場學)

MGT & MARKETING

Short Description

The BBA (Hons) Scheme in Management and Marketing equips students with cutting-edge knowledge and practical skills for students to develop competencies to meet future challenges. Through rigorous teaching and engagement with the business community, the programmes focus on nurturing students' leadership and marketing skills, analytical techniques, team spirit and social responsibility.

Students can choose one of the following programmes within the Scheme: BBA (Hons) in Management or BBA (Hons) in Marketing.

BBA (Hons) in Management
Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, mainland China, and the region.

BBA (Hons) in Marketing
This programme provides students with a holistic business education that includes skills in analysing, planning, implementing, and controlling marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene as part of the integrative role ascribed to marketing; an appreciation of the responsibilities of marketing professionals in broader environmental and international contexts; and literacy in the use of data and technology relevant to marketing.

Remarks:

  • All admitted students will embark on a Common Year One curriculum. Towards the end of year one, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment, which considers a combination of entrance qualification score, Year One GPA, and interview performance.
  • Students will be awarded one of the following degrees upon successful completion of the graduation requirements of the programme:
    • BBA (Hons) in Management
    • BBA (Hons) in Marketing
  • Admission of a student into a specific programme option is based on student's  choice, GPA and individual subject results in Year 1.
  • Both programmes offer the option of the Secondary Major in Artificial Intelligence and Data Analytics, subject to competitive admission and different credit requirements for graduation.

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
There is no compulsory subject requirement. Preferred subjects with the highest weighting for admission score calculation include:
  • English Language
  • Mathematics
Core Subjects Minimum Level
CHINESE LANGUAGE 3
CITIZENSHIP AND SOCIAL DEVELOPMENT Attained
ENGLISH LANGUAGE 3
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Notes:

  1. An attainment at "Attained" in "Citizenship and Social Development" is required for meeting the entrance requirement but NOT included in the admission score calculation.
  2. For HKDSE repeaters who took "Liberal Studies" in 2023/24 or before and have not taken "Citizenship and Social Development" in 2024/25 and thereafter, "Level 2" or above in "Liberal Studies" would be regarded as "Attained" in "Citizenship and Social Development" for fulfilling the general entrance requirement. However, "Liberal Studies" would not be recognized for meeting the elective requirement of the general entrance requirement in 2024/25 and thereafter. The level attainment of the subject would not be included in the admission score calculation.
  3. Individual schemes / programmes will accept one relevant Applied Learning (ApL) subject for meeting the entrance requirements. An attainment at Attained with Distinction (I) level or above / Attained with Distinction (obtained in 2017 or before) is required.
  4. Other Language subjects (i.e. Category C) offered in the HKDSE Examination will be accepted as elective subjects. The following minimum grades or above are required for 2025/26. For HKDSE repeaters who took Category C subjects in 2024/25 or before, Grade E or above is required.

    Subject                     

    Min. Grade  

    - Japanese: Japanese-Language Proficiency Test

    N3

    - Korean: Test of Proficiency in Korean II

    3

    - French: Advanced Diploma of French Language Studies/Diploma of French Language Studies

    - German: Goethe-Certificate

    - Spanish: Diploma of Spanish as a Foreign Language

    A2

  5. The Extended Modules of Mathematics will be treated as a single subject in meeting the entrance requirement.
  6. Students endorsed by schools for meeting EDB's specified circumstances and having achieved the required grade in Chinese in one of the following examinations will be regarded as obtaining a Level 3 or above in HKDSE Chinese for meeting our entrance requirements:

    Exam

    Level

    Min. Grade

    GCE

    O-Level

    C

    GCSE

    N/A

    C / 4

    IGCSE

    N/A

    C / 4

    HKDSE ApL(C)

    N/A

    Attained

    GCE

    A-Level

    E

    GCE

    AS-Level

    E

  7. No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.
  8. There is no compulsory subject requirement for our schemes / programmes. Preferred subjects, if applicable, are listed in the 'Entrance Requirements & Subject Weightings' section of individual scheme / programme entries. Satisfactory performance in preferred subjects will have a positive influence on admission selection. However, applicants who have not taken the preferred subjects will still be considered for admission but they may need to take relevant underpinning subjects after admission to PolyU.
  9. The study places offered by PolyU through JUPAS are intended primarily for admission of local school leavers. Applicants who are studying or have studied a scheme / programme with degree or above level will be considered on a case-by-case basis. 
  10. Please note that local and non-local applicants are considered under different admission routes with different intake quotas. Non-local applicants seeking admission on the basis of HKDSE results should submit their applications directly to PolyU. Please click here for details on the admission requirements for non-local applicants. 
  11. Applicants who fall short slightly on the general entrance requirements of our schemes / programmes may be specially considered for admission. Details will be announced in due course.
  12. Individual schemes / programmes may have their own specific entrance requirements. Details please refer to the entrance requirements of individual schemes / programmes.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.

First Year Tuition Fee

HK$ 44,500

Contacts

General Office of the Department of Management and Marketing

Email: mm.dept@polyu.edu.hk

Tel: (852) 2766 7361 / 2766 7368

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2024 664 873 1187 1322 981 5027
2023 1023 1095 1467 1639 1097 6321
2022 1036 1191 1548 1692 1047 6514

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2024 59 4 1 1 0 65
2023 70 6 3 0 0 79
2022 79 3 4 3 0 89
Footnote(s)
  1. As the 2025/26 academic year is the beginning of the 2025/26 - 2027/28 triennium for which the allocation of UGC-funded places is still subject to the Government's approval, the number of intake places shown above is indicative only and subject to changes or confirmation.
  2. For JUPAS and non-JUPAS