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Hong Kong Baptist University

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JS2930

Bachelor of Arts (Hons) in Business Administration (Global Entertainment) 工商管理文學士(榮譽)(全球娛樂)

BA(BUSADMIN-GE)

Short Description

This transdisciplinary programme is designed for students who are business-minded and wish to pursue a career in the entertainment business and/or arts, cultural and creative industries.

Entertainment business covers a very broad coverage: film, music, media, gaming, cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.

HKBU is recognised for its strengths in film, acting, music, visual arts, culture and humanities, as well as strong connections with the industries. It is well-prepared to develop into a research and education hub for creative industries in the next few years. Creative Media and Practice is indeed one of the three interdisciplinary research clusters in HKBU’s 10-year Strategic Plan.

The programme is open to students from all academic backgrounds.

Unique Programme Features

The programme is solution-based as students will complete multiple collaborative real-life projects in the industries.

Firstly, students will work closely in teams alongside with professors and professionals who are interested in different aspects of the entertainment business and/or arts, cultural and creative industries. Secondly, students will make full use of the existing facilities in HKBU such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity to be opened in 2023/24. Thirdly, students will be given options to explore the range of theory and research across the disciplines of arts and business while mandating the completion of core units in creativity, cultural understanding, ethics, and communication.

Student Learning Experiences

Students will undergo an array of experiential learning activities such as transdisciplinary studio collaboration, industry seminars and roundtable discussions. They will work on company-based projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. They will attend local and overseas field trips and complete internships in the Mainland particularly the Greater Bay Area and overseas.

Upon graduation, students will have a strong portfolio documenting their achievements. Skills such as teamwork and communication will also be cultivated and assessed.

Career Opportunities

Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers and the Government.

Remarks:
-

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements

Notes for elective subjects:

1) One of the electives must be any Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2));

2) The other elective can be any of the following subjects:
a) Category A subjects (including Extended Part of Mathematics (Module 1 or Module 2));
b) Category B (Applied Learning) subjects with "Attained with Distinction (I)" or above;
c) Category C (Other Language) subjects at Grade C or above.

Remarks on other requirements:

Portfolio submission is optional but is preferred.

Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
CITIZENSHIP AND SOCIAL DEVELOPMENT Attained
ENGLISH LANGUAGENote2 3
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTSNote3 3

Note 1: For Non-Chinese Speaking (NCS) students, alternative Chinese Language qualifications deemed acceptable by the University (except for the programmes offered by the School of Chinese Medicine) are listed in the website: https://admissions.hkbu.edu.hk/ug/jupas_chineserequirement

Note 2: Equivalences to Level 3 in HKDSE English Language are listed in the website:
https://admissions.hkbu.edu.hk/ug/jupas_eng_requirement

Note 3:

  • One of the elective subjects must be Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2)).
  • Extended Part of Mathematics (Module 1 or Module 2) and Category C subjects (Other Languages) at Grade C or above can be recognised for fulfilment of the second elective requirement.
  • Individual programmes may consider Category B subjects (Applied Learning) with “Attained with Distinction (I)” or above for fulfilment of the second elective requirement (excluding the subjects under the study area of “Applied Learning Chinese” which are recognised as an alternative Chinese language qualification for non-Chinese speaking students).
  • In general, the scores for Category A subjects are converted as follows:
    5**=7, 5*=6, 5=5, 4=4, 3=3, 2=2, 1=1
  • The scores for Category B subjects are converted as follows:
    Attained with Distinction (II) =4, Attained with Distinction (I) =3
  • The scores for Category C subjects are converted as follows:
    A=7, B=5.5, C=4, D=2.5, E=1
Note 4: “Attained” in Citizenship and Social Development (CSD) will not be included in the admission score calculation. Applicants with Level 2 or above in Liberal Studies subject attained in 2023 or before would be accepted in lieu of CSD for fulfilling the GERs. Following the handling of CSD, results of Liberal Studies subject would not be given any score in score calculation starting from the 2024 entry

Remarks on admissions score: Individual programme would adopt different score formulae for calculating applicants’ admissions scores. Please refer to the following link for the updated score calculation and subject weights of our programmes for 2024 entry: https://admissions.hkbu.edu.hk/ug/jupas_weighting


Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

For 2024 entry, HKBU accepts combined results and will count the best results for meeting the entrance requirements and for the calculation of admissions scores.

First Year Tuition Fee

HK$ 42,100

Contacts

Admissions Office

Email: 334jupas@hkbu.edu.hk

Tel: (852) 3411 2200

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2023 132 202 374 477 437 1622
2022 149 170 232 397 351 1299

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2023 13 0 0 0 0 13
2022 17 0 0 0 0 17