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The Hong Kong Polytechnic University

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JS3080

BBA (Hons) Scheme in Management and Marketing (Management / Marketing) 管理及市場學(榮譽)工商管理學士組合課程 (管理學 / 市場學)

MGT & MARKETING

Short Description

The BBA (Hons) Scheme in Management and Marketing provides the cutting-edge knowledge and practical skills for students to develop competencies to meet tomorrow’s challenges. Through rigorous teaching and active engagement with the business community, we focus on nurturing students’ leadership and marketing skills, analytical techniques, team spirit and social responsibility.

Students choose one of the following programmes within the scheme: BBA (Hons) in Management or BBA (Hons) in Marketing.

BBA (Hons) in Management
Management skills are crucial for all business professionals. As an area of study, management is concerned with how to get the best out of people and other resources.

This programme provides students with a well-rounded business education and training in general management, along with the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills, giving them the potential to become business leaders in Hong Kong, in the Chinese mainland and the region.

BBA (Hons) in Marketing
This programme provides students with a well-rounded business education, centred on marketing. They gain competence in the analysis, planning, implementation, and control of marketing decisions; analytical and research skills; the ability to communicate, interact, and intervene to fulfil the integrative function of marketing; appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and literacy in the use of information systems and technologies relevant to marketing.

Subject to availability, students may choose to spend a semester studying at another university overseas or in mainland China, with the credits counted towards their PolyU degree.

Remarks:

  • All students must complete a short work placement during their studies, either in the summer or during the semester. The Department provides assistance in finding suitable placements.
  • Students will be awarded one of the following degrees upon successful completion of the graduation requirements of the programme:
    • BBA (Hons) in Management
    • BBA (Hons) in Marketing
  • The decision to admit a student into a specific programme option will be made by the Department based on the student’s choice, GPA and individual subject results in Year 1.
  • The option of the Secondary Major in Artificial Intelligence and Data Analytics is available to students on the BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to the secondary major is on a competitive basis and subject to different credit requirements for graduation.

RequirementsUpdated

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
There is no compulsory subject requirement. Preferred subjects with the highest weighting for admission score calculation include:
  • English Language
  • Mathematics

Please click here for the subject weightings.
Core Subjects Minimum Level
CHINESE LANGUAGE 3
CITIZENSHIP AND SOCIAL DEVELOPMENT Attained
ENGLISH LANGUAGE 3
MATHEMATICS COMPULSORY PART 2
Elective Subject(s) Minimum Level
ANY 2 SUBJECTS 3
Or
ANY 1 SUBJECT 3
MATHEMATICS EXTENDED MODULE 1 OR 2 3

Handling of "Citizenship and Social Development":

  1. An attainment at "Attained" in "Citizenship and Social Development" is required for meeting the entrance requirement but NOT included in the admission score calculation.
  2. For HKDSE repeaters who took “Liberal Studies” in 2023/24 or before and have not taken "Citizenship and Social Development" in 2024/25 and thereafter, "Level 2" or above in "Liberal Studies" would be regarded as "Attained" in "Citizenship and Social Development" for fulfilling the general entrance requirement. However, "Liberal Studies" would not be recognized for meeting the elective requirement of the general entrance requirement in 2024/25 and thereafter. The level attainment of the subject would not be included in the admission score calculation.

Flexibilities on admission selection are available as follows:
  1. Individual schemes / programmes will accept one relevant Applied Learning (ApL) subject for meeting the entrance requirements. An attainment at Attained with Distinction (I) level or above / Attained with Distinction (obtained in 2017 or before) is required.
  2. Other Language subjects (i.e. Category C) offered in the HKDSE Examination will be accepted as elective subjects. Grade E or above is required.
  3. If students have taken both M1 and M2, they will only be considered as one subject and the best grade will be taken into consideration during admission selection.
  4. Students endorsed by schools for meeting EDB’s specified circumstances and having achieved the required grade in Chinese in one of the following examinations will be regarded as obtaining a Level 3 in HKDSE Chinese for meeting our entrance requirements:
    Exam                      Level                      Min. Grade            
    GCE O-Level C
    GCSE N/A C / 4
    IGCSE N/A C / 4
    HKDSE ApL(C) N/A Attained
    GCE A-Level E
    GCE AS-Level E
  5. No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.
  6. There is no compulsory subject requirement for our schemes / programmes. Preferred subjects, if applicable, are listed in the 'Entrance Requirements & Subject Weightings' section of individual scheme / programme entries. Satisfactory performance in preferred subjects will have a positive influence on admission selection. However, applicants who have not taken the preferred subjects will still be considered for admission but they may need to take relevant underpinning subjects after admission to PolyU.
  7. For admission to Scheme in Nursing, the BSc (Hons) in Nursing and BSc (Hons) in Mental Health Nursing, students must have Level 3 or above in at least two HKDSE elective subjects from Category A. Please click here for details of the HKDSE subject categories.
  8. The study places offered by PolyU through JUPAS are intended primarily for admission of local school leavers. Applicants who are studying a scheme / programme or have attained qualifications at the same or above level as the schemes / programmes for which they are applying will be considered on a case-by-case basis.
  9. Please note that local and non-local applicants are considered under different admission routes with different intake quotas. Non-local applicants seeking admission on the basis of HKDSE results should submit their applications directly to PolyU. Please click here for details on the admission requirements for non-local applicants.
  10. Applicants who fall short slightly on the general entrance requirements of our schemes / programmes but meet the following criteria may be specially considered for admission:-
    • with one HKDSE subject result falling one level below the required level but attained with a threshold flexible admission score*; and
    • have selected PolyU’s degree programmes as their Band A choices, i.e. first 3 priorities, in JUPAS
  11. The flexibility for special consideration for admission is extended to sports talents under the Outstanding Sportsmen Recommendation Schemes (OSRS), applicants being nominated under Multi-faceted Excellence Scholarship (MES) / School Principal’s Nominations (SPN), as well as applicants with outstanding achievements in Other Experiences and Achievements in Competitions / Activities (OEA). Conditional offers with more favorable conditions will be issued to the applicants concerned.
* The threshold flexible admission score for 2024/25 is under review.

Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

No penalty is applied to applicants with multiple attempts in HKDSE Examination. Similar subjects are considered once and the best grade will be taken into consideration during admission selection.

First Year Tuition Fee

HK$ 42,100

Contacts

General Office of the Department of Management and Marketing

Email: mm.dept@polyu.edu.hk

Tel: (852) 2766 7361 / 2766 7368

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2023 1023 1095 1467 1639 1097 6321
2022 1036 1191 1548 1692 1047 6514

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2023 70 6 3 0 0 79
2022 79 3 4 3 0 89
Footnote(s)
* For JUPAS & non-JUPAS admissions