Why BBA Marketing?

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of:

i-Marketing +

• The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTERLLIGENCE. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.

• The “+” symbolizes a comprehensive educational mindset that integrates curiosity, resilience, creativity, and practical application to prepare students for the AI era. Rather than simply teaching students to use technology, this approach cultivates irreplaceable human capabilities—such as asking insightful questions, exercising responsible judgment, and collaborating effectively—ensuring they command the process rather than just relying on tools. Ultimately, this "+" also encompasses the essential soft skills needed to navigate complex interpersonal relationships and develop optimal, tailored solutions for diverse marketing challenges.

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period. All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies. Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing. Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field.

The Department of Marketing distinctly encourages students to broaden their horizons and to actively engage in exchange and overseas internship programmes. In line with its aspirations, the Department organises joint degree programmes with top universities - Columbia University, ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognised degrees within 4 years. Through the programme, students can sharpen their awareness of culture while building all-rounded competitive strengths and developing a blueprint for their future career development.

• Columbia University is a world-renowned Ivy League institution located in New York City and consistently ranked among the top universities globally. Known for its academic excellence and distinguished alumni, including Nobel laureates, Columbia offers a dynamic and intellectually rigorous learning environment at the heart of a global metropolis. It provides students with a comprehensive interdisciplinary education that integrates strengths in business and the social sciences, equipping them with analytical, leadership, and global perspectives essential for future success.

• National University of Taiwan (NTU) is the top university in Taiwan and ranked 63th on the QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalised service

• Up-to-date information

• Sustainable networks

• Coordinated advisors

Direct Admission to Joint Bachelor’s Degree Program with Columbia University

Starting in 2026/27, JUPAS applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Program offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. A separate application to Columbia University is required after submitting the JUPAS application.

Remarks:

HK$ 49,500