Lingnan University
Lingnan University
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JS7212
Bachelor of Business Administration (Honours)-Business Analytics & Innovation (Features: e-Business/Information Systems/Operations Management/Data Science/Artificial Intelligence) 工商管理(榮譽)學士-商業分析與創新 (課程特色: 電子商務/信息系統/運營管理/數據科學/人工智能)
BBA (Hons) BAI
Short Description
The programme, jointly offered by the Department of Marketing and International Business and the Department of Operations and Risk Management, provides broad coverage of professional knowledge such as e-Business, Information Systems, Operations Management, Data Science and Artificial Intelligence together with practical training which encourages a culture of “start-ups” and entrepreneurship on developing start-up plans. This innovative curriculum is designed to meet the pressing demand for equipping students with the skills and knowledge to thrive in this dynamic landscape, and to prepare them to excel in the rapidly evolving digital economy.
Remarks:
Useful Links:
Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGENote1 | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PARTNote2 | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| Two of the following elective subjects: | |
| ANY 2 SUBJECTSNote3 | 2 |
Note1: For applicants who have studied Chinese Language for less than six years while receiving primary and secondary education; or those who have learned Chinese Language for six years or more in schools, which adopts an adapted and simpler Chinese Language curriculum not otherwise applicable to the majority of students in local schools, the University will accept the following as an alternative to the HKDSE Chinese Language:
- Grade E or above in the alternative Chinese Language qualifications of GCE A-Level/AS-Level; or
- Grade C or 4 or above in the alternative Chinese Language qualifications of GCE O-Level/GCSE/IGCSE; or
- “Attained” or above in Applied Learning Chinese.
Note2: For Bachelor of Science (Honours) in Data Science, the Minimum Level for Mathematics Compulsory Part is 3.
Note3:
- All Category A Subjects will be counted as electives.
- Applied Learning subjects in Category B may be recognised as electives/bonus score/tie breakers by individual programmes. For more details, please visit the undergraduate admission website of Lingnan University (https://www.ln.edu.hk/admissions/ug).
- Other Language subjects in Category C will be recognised as unspecified elective subjects.
- The Mathematics Extended Parts (M1/M2) is recognised as an elective subject for the purpose of meeting the University's GERs.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
Passes in HKDSE subjects can be obtained at one or more sittings. The best grade for a subject will be used in the calculation of the score in case of multiple attempts. There is no penalty or mark deduction for repeated sittings of a subject.
First Year Tuition Fee
HK$ 47,000
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2025 | 143 | 302 | 382 | 498 | 466 | 1791 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2025 | 3 | 2 | 0 | 0 | 0 | 5 |