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Lingnan University

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JS7215

Bachelor of Business Administration (Honours)-Marketing and Social Media(Features: Integrated Marketing/Social Media & Digital Marketing/Consumer Behaviour & Marketing Research) 工商管理(榮譽)學士-市場學及社交媒體 (課程特色: 綜合行銷/社交媒體與數字行銷/消費者行為與市場調研)

BBA (Hons) MSM

Short Description

The Department of Marketing and International Business offers a wide spectrum of courses that train students to have adaptability, brainpower, and creativity to succeed in today's highly competitive business environment. Our graduates have taken up important leadership positions in various fields, including banking and finance, marketing communications, hospitality and tourism, social media, trading, and international businesses. The programme fosters a global outlook, inviting international scholars to join or visit us, and encouraging our faculty to bridge academic research with real-world marketing and business practices.

Remarks:

Useful Links:

Requirements

  • Programme Entrance Requirements
  • General Entrance Requirements
Same as General Entrance Requirements
Applicants who have marginally failed to meet the entrance requirements for specific programmes at Lingnan University may still be considered for admissions; details of this flexible arrangement can be found on : https://www.ln.edu.hk/admissions/ug/your-future-begins-now-apply/jupas-applicants/jupas-flexible-arrangements
Core Subjects Minimum Level
CHINESE LANGUAGENote1 3
CITIZENSHIP AND SOCIAL DEVELOPMENTNote2 Attained
ENGLISH LANGUAGE 3
MATHEMATICS COMPULSORY PARTNote3 2
Elective Subject(s) Minimum Level
Two of the following elective subjects:
ANY 2 SUBJECTSNote3 2
Remarks:

Note1:
 For applicants who have studied Chinese Language for less than six years while receiving primary and secondary education; or those who have learned Chinese Language for six years or more in schools, which adopts an adapted and simpler Chinese Language curriculum not otherwise  applicable to the majority of students in local schools, the University will accept the following as an alternative to the HKDSE Chinese Language:
  1. Grade E or above in the alternative Chinese Language qualifications of GCE A-Level/AS-Level; or
  2. Grade C or 4 or above in the alternative Chinese Language qualifications of GCE O-Level/GCSE/IGCSE; or
  3. “Attained” or above in Applied Learning Chinese.

Note2:
 
1. For applicants who sat for the HKDSE in 2023 or earlier, a Level 2 or above in Liberal Studies  will be recognised as meeting the Citizenship and Social Development requirement ("Attained") for general entrance purposes.

Note3: 
General Admission & Subject Recognition Criteria
  1. Category A Subjects: All Category A subjects will be counted as electives.

  2. Mathematics Extended Modules (M1/M2): The Mathematics Extended Parts (M1/M2) are recognised as an elective subject for the purpose of meeting the University's General Entrance Requirements (GERs).

  3. Category C Subjects: Other Language subjects in Category C will be recognised as unspecified elective subjects.

  4. Category B Subjects: Applied Learning (ApL) subjects in Category B may be recognised as electives, bonus score, or tie-breakers by individual programmes. For more details, please visit the Lingnan University Undergraduate Admissions website (https://www.ln.edu.hk/admissions/ug).

Programme-Specific & Flexible Admission Arrangement

  1. Programme Requirement (Data Science): For the Bachelor of Science (Honours) in Data Science, the minimum level required for the Mathematics Compulsory Part is Level 3.

  2. Flexible JUPAS Admission Arrangement: Applicants who marginally fail to meet the entrance requirements for specific programmes at Lingnan University may still be considered for admission. Details of this flexible arrangement can be found at: https://www.ln.edu.hk/admissions/ug/your-future-begins-now-apply/jupas-applicants/jupas-flexible-arrangements.


Calculation of scores for applicants with more than 1 sitting in HKDSE Examination

Passes in HKDSE subjects can be obtained at one or more sittings. The best grade for a subject will be used in the calculation of the score in case of multiple attempts.  There is no penalty or mark deduction for repeated sittings of a subject.

First Year Tuition Fee

HK$ 49,500

Contacts

Registry (Undergraduate Admissions Office)

Email: ugjupas@LN.edu.hk

Tel: (852) 2616 8750

Statistics

Application Statistics (after Modification of Programme Choices)

Year Band A Band B Band C Band D Band E Total
2026 663 648 758 973 742 3784
2025 718 681 741 769 661 3570

Offer Statistics (as at the Announcement of the Main Round Offer Results)

Year Band A Band B Band C Band D Band E Total
2026 26 0 0 0 0 26
2025 44 0 0 0 0 44