Lingnan University
Lingnan University
The information in this page (except Statistics) is provided by the institution. Should there be any discrepancies between information listed here and on the institutions' websites, the latter shall prevail.
Please contact the respective institution directly if you have any enquiries.
JS7215
Bachelor of Business Administration (Honours)-Marketing and Social Media(Features: Integrated Marketing/Social Media & Digital Marketing/Consumer Behaviour & Marketing Research) 工商管理(榮譽)學士-市場學及社交媒體 (課程特色: 綜合行銷/社交媒體與數字行銷/消費者行為與市場調研)
BBA (Hons) MSM
Short Description
The Department of Marketing and International Business offers a wide spectrum of courses that train students to have adaptability, brainpower, and creativity to succeed in today's highly competitive business environment. Our graduates have taken up important leadership positions in various fields, including banking and finance, marketing communications, hospitality and tourism, social media, trading, and international businesses. The programme fosters a global outlook, inviting international scholars to join or visit us, and encouraging our faculty to bridge academic research with real-world marketing and business practices.
Remarks:
Useful Links:
Programme Website
Requirements
- Programme Entrance Requirements
- General Entrance Requirements
| Core Subjects | Minimum Level |
|---|---|
| CHINESE LANGUAGENote1 | 3 |
| CITIZENSHIP AND SOCIAL DEVELOPMENT | Attained |
| ENGLISH LANGUAGE | 3 |
| MATHEMATICS COMPULSORY PARTNote2 | 2 |
| Elective Subject(s) | Minimum Level |
|---|---|
| Two of the following elective subjects: | |
| ANY 2 SUBJECTSNote3 | 2 |
Note1: For applicants who have studied Chinese Language for less than six years while receiving primary and secondary education; or those who have learned Chinese Language for six years or more in schools, which adopts an adapted and simpler Chinese Language curriculum not otherwise applicable to the majority of students in local schools, the University will accept the following as an alternative to the HKDSE Chinese Language:
- Grade E or above in the alternative Chinese Language qualifications of GCE A-Level/AS-Level; or
- Grade C or 4 or above in the alternative Chinese Language qualifications of GCE O-Level/GCSE/IGCSE; or
- “Attained” or above in Applied Learning Chinese.
Note2: For Bachelor of Science (Honours) in Data Science, the Minimum Level for Mathematics Compulsory Part is 3.
Note3:
- All Category A Subjects will be counted as electives.
- Applied Learning subjects in Category B may be recognised as electives/bonus score/tie breakers by individual programmes. For more details, please visit the undergraduate admission website of Lingnan University (https://www.ln.edu.hk/admissions/ug).
- Other Language subjects in Category C will be recognised as unspecified elective subjects.
- The Mathematics Extended Parts (M1/M2) is recognised as an elective subject for the purpose of meeting the University's GERs.
Calculation of scores for applicants with more than 1 sitting in HKDSE Examination
Passes in HKDSE subjects can be obtained at one or more sittings. The best grade for a subject will be used in the calculation of the score in case of multiple attempts. There is no penalty or mark deduction for repeated sittings of a subject.
First Year Tuition Fee
HK$ 47,000
Contacts
Statistics
Application Statistics (after Modification of Programme Choices)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2025 | 718 | 681 | 741 | 769 | 661 | 3570 |
Offer Statistics (as at the Announcement of the Main Round Offer Results)
| Year | Band A | Band B | Band C | Band D | Band E | Total |
| 2025 | 44 | 0 | 0 | 0 | 0 | 44 |